Velona’s Jungle Luxury Suites: A Florentine Story of Family, Art, and Eclectic Elegance
Where heritage meets design in one of Florence’s most soulful stays.
A Legacy Reimagined
Tucked within a refined mid-century palazzo just steps from the Arno, Velona’s Jungle Luxury Suites is far more than a boutique B&B—it’s a living heirloom. What began as the residence of Pasquale Velona, one of Florence’s most distinguished antiques dealers, has evolved into a one-of-a-kind sanctuary where history, design, and family warmth converge. His daughter Serena transformed the apartment into a collection of lush, design-forward suites, and today, her daughter Veronica continues the legacy, welcoming guests as though they were family. With her insider knowledge and artistic spirit, she curates each stay like a personal introduction to Florence itself—intimate, vibrant, and full of discovery.
An Eclectic Design Dream
As its name suggests, Velona’s Jungle is an exuberant exploration of style and imagination. Each suite is a visual feast: mid-century furnishings meet antique curiosities, bold wallpapers evoke tropical reverie, and vintage pieces from Pasquale’s original collection are reinterpreted for a new era. Here, design isn’t static—it’s alive, layered, and deeply personal. Brass lamps glow beside animal prints, velvet armchairs rest beneath jungle murals, and every object seems to hold a story. The result is a space that’s both glamorous and grounded, where the soul of Florence’s artisan past meets a contemporary sense of play.
A Morning Ritual to Remember
Each day begins with a thoughtfully prepared vegetarian and vegan breakfast, celebrating Tuscany’s freshest local produce. Expect warm pastries, organic juices, creamy local yogurt, fresh fruit, muesli, and handmade jams that taste like sunshine in a jar. It’s a morning ritual rooted in care—slow, nourishing, and authentically Florentine.
Hospitality with a Heart
At Velona’s Jungle, luxury isn’t measured by marble or chandeliers—it’s defined by genuine connection. Veronica’s personalized recommendations reveal a Florence that few tourists ever see: tucked-away ateliers, intimate wine bars, and quiet corners of the Oltrarno that still hum with the city’s creative heartbeat. It’s hospitality that feels less like service and more like friendship—the kind that leaves a mark long after check-out.
DNA Hotels Verdict
Velona’s Jungle Luxury Suites is Florence with soul—a celebration of heritage, artistry, and human warmth wrapped in daring design. Equal parts gallery, family home, and sanctuary, it offers an experience that’s as rich and textured as the city itself. For travelers seeking authenticity with flair, luxury with heart, and a story behind every detail, this is where Florence comes most vividly to life.
