W Rome: A Bold New Chapter in the Eternal City
Where centuries of Roman grandeur collide with the irreverent pulse of modern design.
The Palazzos Reborn
Housed within two adjoining 19th-century palazzos near Via Veneto, W Rome rewrites the script for luxury in the Eternal City. Instead of hushed reverence, it offers energy, edge, and attitude—a glamorous stage where heritage meets hedonism and classic Roman craftsmanship finds a fresh, playful rhythm. The transformation is both daring and deeply considered. While the original architectural bones remain—arched windows, ornate cornices, and the dignified symmetry of the facades—the interiors reveal a bold counterpoint of textures, tones, and moods. The result? A dialogue between past and present, opulence and irreverence.
Design That Dares
Step through the doors, and you’re immersed in a sensory symphony curated by Meyer Davis Studio. Marble meets metal, velvet meets terrazzo, and the color palette oscillates between Roman earth tones and electric neons. Art installations and sculptural furniture anchor the space in contemporary cool, while lush greenery softens the urban edges. At the hotel’s heart lies Parlapiano, a hidden garden inspired by Borromini’s architectural poetry. Concealed behind a discreet door, this secret courtyard unfolds into a world of kissing benches, climbing ivy, and trickling fountains—a cinematic retreat that feels equal parts dreamscape and design statement.
Rooms That Speak the Language of Style
In the 162 rooms and suites, design takes center stage without ever losing comfort. Parquet floors, marble bathrooms, and curated artwork pay homage to Italian craftsmanship, while signature W touches—neon signage, mirrored surfaces, and in-room mixology kits—inject a dose of rebellious glamour. Every detail feels intentional: the light, the layers, the sense of motion. The result is not just accommodation, but a living reflection of modern Rome—sensual, confident, and unapologetically stylish.
Culinary Theater
Food at W Rome isn’t simply served—it’s performed. Giano, the hotel’s signature restaurant, reimagines Italian cuisine through a contemporary lens, where vibrant plating and seasonal ingredients tell stories of both tradition and reinvention. Upstairs, the rooftop bar and pool terrace serve Aperitivo Hour with a view—spritzes against a skyline of domes and terracotta rooftops. By night, the mood turns electric, with DJs, cocktails, and a cinematic glow that transforms the space into Rome’s most coveted social perch.
Recharge, Reimagine, Repeat
True to W style, wellness comes with flair. The FIT gym is outfitted for serious workouts beneath statement lighting, while the AWAY Spa offers a cocoon of calm—stone, scent, and sound designed to reset the senses. And when you’re ready to explore, the city’s treasures are at your doorstep: the Spanish Steps, Villa Borghese, and Via Condotti’s boutiques all within a short stroll.
DNA Hotels Verdict
W Rome is not a reinterpretation of the city—it’s a provocation, a love letter written in neon to Rome’s layered beauty and fearless spirit. Equal parts palazzo and playground, it’s where baroque indulgence meets modern boldness, and where luxury finds a new rhythm that’s distinctly, unmistakably W. For travelers who crave design with drama, heritage with edge, and hospitality with heartbeat, this is Rome—rewired, reimagined, and ready for its next act.
