We Rural – Piedmont, A Farmhouse Between Past and Present
Rustic soul, modern spirit, and a deep respect for the land
Frazione palazzo, 7
10046 Poirino (TO), Italy
Type: architectural hotel, designer holiday rental
Style: industrial chic, contemporary rural, minimalist
Vibe: in a village, quiet, countryside
A Living Story in Brick and Timber
Set in the wide, open flatlands of Piedmont—just 20 kilometers from Turin and Asti—We Rural offers a retreat where authenticity isn’t manufactured, it’s preserved. This five-bedroom farmhouse, sleeping up to 14, balances untouched corners with thoughtfully renewed spaces. Some façades bear the gentle erosion of time, others gleam with quiet modern updates, and farming life still pulses in select areas, rooting the property firmly in its rural heritage.
Where Old Walls Open to New Light
The north side’s polycarbonate wrap transforms the courtyard into a social heart, now home to a pool, sunbathing deck, and bocce court. On the south side, new windows flood once-introverted interiors with natural light, opening onto a lush private garden. Here, the rhythm of rural living meets a contemporary openness, inviting guests to wander between shade and sun, solitude and shared moments.
A Rural Ethos, Refined
We Rural doesn’t romanticize the countryside—it lives it. Its design and operation honor the land’s traditions while embracing today’s needs for comfort, connection, and beauty. It’s as suited to family gatherings as it is to corporate retreats that crave authenticity over polish.
DNA Hotels Verdict
A genuine, grounded escape, We Rural lets the landscape set the tone. It’s where modern hospitality steps lightly, allowing the timeless allure of Piedmont’s rural life to take center stage.
Amenities:
• air conditioning • free WiFi • garden • free on-site parking • private outdoor swimming pool (seasonal) • self catering
