Ace Hotel New York
The Hotel That Redefined the Modern Lobby
Why DNA Hotels Loves It
● The hotel that transformed the lobby into a creative hub, long before co-working became part of everyday life.
● Roman and Williams’ industrial-inspired interiors remain as relevant today as when they reshaped boutique hospitality.
● A genuine community space where locals and travellers naturally mix over coffee, cocktails, music, and conversation.
The Original Cultural Hotel
Few hotels have influenced modern hospitality as profoundly as Ace Hotel New York. When it opened in Manhattan’s NoMad neighbourhood in 2009, it introduced a radically different idea of what a hotel could be. Rather than creating a place exclusively for overnight guests, Ace became an extension of the city itself—a workspace, meeting place, café, bar, music venue, and neighbourhood living room all under one roof. Many have copied the formula. Few have matched its authenticity.
Industrial Heritage, Thoughtfully Reimagined
Housed inside a historic turn-of-the-century building, the interiors by Roman and Williams embrace the character that was already there. Towering columns, mosaic floors, exposed brick, steel pipework, vintage furniture, plaid textiles, warm lighting, and carefully sourced antiques create an atmosphere that feels collected rather than designed. The palette remains restrained, allowing texture, craftsmanship, and patina to define the spaces. Nothing feels polished. Everything feels lived in.
Rooms with Personality
The guestrooms reject traditional luxury in favour of individuality. Exposed brick walls, plumbing-pipe wardrobes referencing NoMad’s garment history, mid-century furniture, curated artwork, record players, acoustic guitars, vintage details, and generously stocked Smeg refrigerators make many rooms feel more like creative New York apartments than hotel suites. Sizes vary considerably, but every room reflects the same relaxed philosophy. Luxury here is cultural. Not conventional.
The Lobby That Changed Everything
The lobby remains Ace’s greatest achievement. Morning begins with Stumptown Coffee, afternoons belong to freelancers and entrepreneurs, while evenings gradually evolve into cocktails, DJs, live music, and conversations between strangers who often become friends. Restaurants, cafés, rotating exhibitions, and neighbourhood partnerships reinforce the idea that the hotel belongs as much to New Yorkers as to its guests. Community isn’t programmed. It simply happens.
The New NoMad
When Ace arrived, NoMad was only beginning its transformation. Today the neighbourhood has become one of Manhattan’s most vibrant districts, filled with restaurants, galleries, independent shops, cafés, museums, and creative businesses. Madison Square Park, Koreatown, Chelsea, the Flatiron District, and the High Line are all within easy walking distance. The hotel helped shape the neighbourhood. The neighbourhood continues to shape the hotel.
Why It Works
Ace Hotel New York succeeds because it never tried to imitate luxury hotels. Instead, it created an entirely new hospitality language built around culture, creativity, and genuine community. More than fifteen years later, its influence can still be found in hotel lobbies across the world, yet the original remains remarkably fresh. It is less a place to stay than a place to belong.
