Hotel G San Francisco
Scandinavian Simplicity Meets Historic San Francisco
Why DNA Hotels Loves It
● A beautifully restored 1908 landmark that pairs historic architecture with warm, Scandinavian-inspired interiors by Hun Aw Studio.
● Minimalist guestrooms combine natural materials, vintage details, and residential comfort in the heart of Union Square.
● The striking Penthouse Level by Gulla Jónsdóttir adds a sophisticated layer of contemporary luxury with private terraces overlooking the city.
A Historic Landmark Reimagined
Just west of Union Square, Hotel G occupies a handsome 1908 building that has been welcoming travelers for more than a century. Originally opened as the Fielding Hotel, the property has evolved through several incarnations before emerging as today’s stylish boutique hotel. During its meticulous restoration, layers of later renovations were stripped away to reveal the building’s original concrete structure, hardwood floors, and historic architectural character, creating the perfect foundation for a contemporary redesign that respects its past without becoming nostalgic. The result feels timeless rather than trendy.
Warm Minimalism
Designed by New York-based Hun Aw Studio, the interiors embrace a distinctly Scandinavian approach to luxury. Soft grey walls inspired by San Francisco’s famous fog combine with warm timber finishes, natural textiles, exposed concrete, vintage schoolhouse chairs, Victorian settees, banker’s lamps, and carefully selected mid-century furnishings. Rather than overwhelming the historic architecture, every element feels restrained, tactile, and quietly elegant. It’s minimalism softened by warmth and craftsmanship.
Comfortable Urban Retreats
The 153 guestrooms continue the same understated philosophy. Hardwood floors, custom furnishings, oversized upholstered headboards, layered textiles, monochrome accents, and vintage-inspired artwork create rooms that feel more like sophisticated city apartments than traditional hotel accommodations. Spacious layouts, residential details, and calming neutral palettes offer a welcome retreat from the energy of downtown San Francisco. Comfort takes priority over excess.
Penthouse Luxury Above the City
The hotel’s most impressive transformation comes at the very top. Designed by Icelandic architect and designer Gulla Jónsdóttir, the Penthouse Level introduces two Terrace Suites and the spectacular Grande Penthouse. Here, the aesthetic becomes richer and more sculptural, combining Dalmata marble, brass detailing, whitewashed oak floors, textured walls, and softly curved furnishings with Kashmir leather beds and custom mural-inspired artwork. Each suite opens onto a generous private terrace furnished in Okoume wood around a contemporary fire pit—perfect for enjoying sunset views across the San Francisco skyline.
Benjamin Cooper
Hidden within the hotel is Benjamin Cooper, one of Union Square’s favorite cocktail bars. Known for inventive drinks, relaxed hospitality, and an intimate atmosphere, the bar attracts as many locals as hotel guests. It reinforces Hotel G’s connection to the surrounding neighborhood while adding another layer of personality to the guest experience. It’s exactly the kind of place boutique hotels should have.
At the Center of the City
The location places guests within easy walking distance of Union Square’s shopping, the Financial District, Chinatown, Nob Hill, theatres, restaurants, and cable cars. Whether visiting for business or leisure, few addresses offer such convenient access to the city’s diverse neighborhoods while still providing a calm retreat at the end of the day.
Why It Works
Hotel G demonstrates that boutique luxury doesn’t need excess to make an impression. By blending carefully restored architecture with warm Scandinavian-inspired interiors, thoughtfully designed guestrooms, and contemporary additions like the Gulla Jónsdóttir penthouses, it delivers a refined, welcoming experience that feels authentic to San Francisco. Quietly elegant rather than attention-seeking, it’s one of Union Square’s most accomplished boutique hotels.
