Moxy NYC Times Square | New York City, USA
Big Style, No Ego
Why DNA Hotels Loves It
● A clever reinvention of a 1907 landmark building that proves great design doesn’t have to come with a luxury price tag.
● Yabu Pushelberg’s compact, highly functional rooms are a masterclass in urban hospitality design.
● One of Midtown’s most energetic social hubs, complete with New York’s largest indoor-outdoor hotel rooftop bar.
A Different Kind of Midtown Hotel
Times Square isn’t exactly known for subtlety. It’s loud, chaotic, crowded, and relentlessly energetic. Yet somehow Moxy NYC Times Square manages to capture that same spirit while feeling genuinely fresh. Rather than fighting against the city’s intensity, it embraces it—adding design, humour, and personality along the way. Occupying the former New Mills Hotel, a Beaux-Arts building dating back to 1907, Moxy transformed a historic Manhattan address into one of New York’s most successful lifestyle hotels. The formula is simple: less fuss, more fun.
Historic Bones, Modern Energy
Architects Stonehill Taylor approached the renovation with respect for the building’s history while completely reimagining how a contemporary city hotel should function. Original elements remain visible throughout the property. Exposed concrete columns, polished floors, brick walls, open ceilings, and industrial detailing provide texture and authenticity. Rather than hiding the building’s past, the design celebrates it. Inside, Yabu Pushelberg introduced a playful, distinctly New York personality. The public spaces feel energetic without becoming overwhelming. A dramatic double-height atrium, copper-wrapped bars, terrazzo flooring inspired by city streets, custom furniture, and contemporary artworks create an environment that feels equally suited to working, socialising, or simply watching the city go by. Like New York itself, the hotel never stands still.
Small Rooms, Smart Thinking
Moxy’s guestrooms prove that good design is not about size. Compact, the rooms use every inch intelligently. Foldaway desks, wall-mounted storage systems, hanging furniture, open wardrobes, and hidden compartments create flexible spaces that adapt to how guests actually travel. The design feels youthful and practical without sacrificing comfort. Wood-framed beds, oversized walk-in rain showers, clever lighting, graphic artwork, and industrial-inspired finishes create rooms that feel larger than their footprint suggests. Everything has a purpose. Nothing feels wasted. It’s urban living distilled to its essentials.
The Social Heart of the Hotel
Moxy understands that modern travellers don’t spend all day in their rooms. The lobby functions as a living room, co-working space, meeting point, lounge, café, and cocktail bar all at once. During the day, guests work from laptops beneath the skylight. By evening, the atmosphere shifts entirely as DJs, cocktails, and conversation take over. The flexibility of the spaces is one of the hotel’s greatest strengths. Whether you’re visiting New York for business, leisure, or somewhere in between, the hotel naturally adapts to your rhythm.
Magic Hour
Then there’s Magic Hour. Perched above the city, the rooftop bar has become one of Manhattan’s most recognisable social destinations. Part rooftop lounge, part urban amusement park, it’s playful, irreverent, and unapologetically New York. Mini golf, oversized installations, carousel-inspired seating, skyline views, cocktails, and a steady stream of locals and visitors create an atmosphere that feels more like a party than a hotel amenity. It’s exactly the kind of slightly absurd, highly entertaining experience that New York does so well.
More Than a Place to Sleep
What separates Moxy from many affordable city hotels is its understanding that hospitality is about experience, not simply accommodation. The hotel actively encourages interaction, creativity, and spontaneity. Art installations, events, flexible social spaces, multiple food and beverage concepts, and a constant sense of movement make the property feel alive from morning until late at night. You don’t simply stay here. You participate.
The New York State of Mind
Moxy NYC Times Square succeeds because it captures something authentic about the city itself. It’s confident without being exclusive. Stylish without taking itself too seriously. Social without feeling forced. Historic yet contemporary. Busy yet surprisingly welcoming. For travellers looking for a hotel that reflects New York’s energy, creativity, and sense of possibility, Moxy delivers exactly what its neighbourhood promises: big personality, endless activity, and a stay that’s every bit as memorable as the city outside its doors.
