The Newman, London
Art Deco Elegance in the Heart of Fitzrovia
Why DNA Hotels Loves It
● A design-led boutique hotel that captures the artistic heritage and independent spirit of Fitzrovia.
● Beautiful interiors by Lind+Almond, inspired by the neighbourhood’s Art Deco architecture and creative history.
● Sophisticated restaurants, a characterful cocktail bar, and an exceptional wellness space beneath one roof.
A Hotel That Belongs to Its Neighbourhood
The Newman feels less like a new hotel than a natural extension of Fitzrovia. Created by British hospitality group Kinsfolk & Co., the property occupies Newman Street, placing guests within walking distance of Soho, Marylebone, Oxford Street, and Charlotte Street while embracing the quieter, residential character that has long defined this creative London neighbourhood. Once home to artists, writers, publishers, and free thinkers, Fitzrovia provides the cultural foundation upon which the hotel has been built. Its greatest luxury is its authenticity. It genuinely feels part of the neighbourhood.
Inspired by Fitzrovia’s Creative Past
The interiors, designed by London studio Lind+Almond, reinterpret the area’s golden age through a contemporary lens. Art Deco geometry, rich timber, polished steel, brass detailing, deep green and burgundy tones, and tactile natural materials create spaces that feel elegant without becoming nostalgic. Throughout the hotel, subtle references to writer and style icon Nancy Cunard, alongside commissioned artwork and archival photography, quietly celebrate the neighbourhood’s remarkable cultural history. The design tells stories. Rather than simply decorating rooms.
Contemporary Comfort with Character
The 81 guestrooms and suites balance sophistication with residential warmth. Dark timber, bespoke furniture, natural stone, carefully layered textiles, and handcrafted details create calming interiors where every material has been thoughtfully selected. Bathrooms reference the architectural language of Fitzrovia, while several rooms feature private terraces. At the top of the hotel, the Penthouse offers generous living spaces, a private terrace, sauna, cold plunge, and sweeping views across London’s rooftops. Luxury feels understated. And deeply personal.
Dining from Morning Until Midnight
The Newman has been designed as a neighbourhood destination as much as a hotel. Brasserie Angelica brings together the relaxed atmosphere of a classic London brasserie with contemporary British cooking, creating a welcoming space from breakfast through late evening. Below ground, Gambit Bar introduces a darker mood, inspired by the more unconventional characters who once called Fitzrovia home. Rich materials, sculptural lighting, lacquered finishes, and inventive cocktails make it one of the hotel’s defining spaces. Each venue has its own identity. Yet both feel unmistakably connected.
Wellness Below the City
Hidden beneath the hotel is an impressive wellness sanctuary inspired by Nordic spa traditions. A hydrotherapy pool, sauna, steam room, ice room, salt room, treatment suites, and dedicated yoga and Pilates studio create a restorative environment that feels worlds away from central London. Throughout the hotel, the emphasis on wellbeing extends beyond the spa, with carefully considered sleep-focused design and thoughtful in-room comforts. It’s an approach to luxury that prioritises how guests feel. Not simply what they see.
Why It Works
The Newman succeeds because it captures the character of Fitzrovia with remarkable sensitivity. Rather than borrowing superficial references, it draws genuine inspiration from the neighbourhood’s architecture, creative history, and independent spirit. Elegant without pretension, contemporary without losing warmth, it already feels like one of London’s most accomplished new boutique hotels.
