NoMad London
Historic Grandeur, Contemporary Glamour in Covent Garden
Why DNA Hotels Loves It
● A beautifully transformed former Bow Street Magistrates’ Court where history, art, and exceptional design come together.
● Roman and Williams create richly layered interiors filled with bespoke furniture, commissioned artwork, and remarkable craftsmanship.
● One of London’s most atmospheric luxury hotels, perfectly positioned in the heart of Covent Garden.
A Landmark with a Remarkable Past
Few hotels in London possess a story quite like NoMad. Occupying the former Bow Street Magistrates’ Court and Police Station, the building once witnessed some of Britain’s most famous legal cases—including the trial of Oscar Wilde. Today, its imposing Edwardian architecture has been reimagined as a luxury hotel that embraces both the gravitas of its past and the creativity of contemporary hospitality. History remains visible throughout. But it never feels trapped in it.
Roman and Williams at Their Best
New York design studio Roman and Williams approached the project as collectors rather than decorators. Original architectural details, soaring ceilings, timber panelling, and restored historic spaces are layered with richly textured fabrics, velvet upholstery, antique furnishings, sculptural lighting, and an extraordinary collection of more than 1,600 artworks. Every room feels deeply personal, balancing classical elegance with a sense of artistic discovery. The interiors are undeniably luxurious. Yet they remain warm, intimate, and wonderfully human.
Rooms Designed for Lingering
The guestrooms continue the same richly layered design language. Deep colour palettes, handcrafted furniture, bespoke textiles, marble bathrooms, and carefully controlled lighting create spaces that encourage guests to slow down and settle in. Large arched windows frame Covent Garden and the surrounding streets, while generous proportions and tactile materials make every room feel more residential than conventional. Nothing feels formulaic. Everything feels carefully composed.
The Social Heart Beneath Glass
At the centre of NoMad London lies one of the city’s most spectacular dining rooms. Beneath a soaring glass atrium, the hotel’s signature restaurant combines lush planting, elegant furnishings, and dramatic architecture in a setting that changes character from day to night. The Library offers a quieter retreat for coffee or cocktails, while Side Hustle introduces vibrant Latin American flavours in a lively bar inspired by the building’s former police station. Together they create a hotel that feels alive at every hour.
A Stage Set for London
Located moments from Covent Garden’s theatres, galleries, boutiques, and opera houses, NoMad places guests in one of London’s richest cultural neighbourhoods. The Royal Opera House, Somerset House, Soho, and the Strand are all within easy walking distance, making the hotel an ideal base for exploring the capital’s creative life. The location is exceptional. The atmosphere is unforgettable.
Why It Works
NoMad London succeeds because it transforms one of the city’s most significant historic buildings into a hotel with genuine emotional depth. Roman and Williams have created interiors that are layered, romantic, and richly atmospheric without ever becoming theatrical for its own sake. Sophisticated, artistic, and deeply connected to its history, NoMad is one of London’s finest examples of contemporary luxury hospitality.
