The Manner, New York City
A cinematic SoHo retreat where residential warmth, collectible design, and understated luxury replace the usual downtown noise.
Why DNA Hotels Loves It
● One of New York’s most beautifully layered new hotels, blending the intimacy of a private residence with the sophistication of a world-class design hotel.
● Hannes Peer’s richly textured interiors prove that contemporary luxury can be warm, personal, and deeply atmospheric.
● A rare SoHo hotel that values privacy, craftsmanship, and character over scene-making—without sacrificing an ounce of style.
A New Chapter for SoHo
New York has never been short on boutique hotels. In fact, the genre was practically born downtown. Yet The Manner feels refreshingly different. Occupying the former Sixty SoHo building, one of the pioneering boutique addresses of the early 2000s, Standard International has created something far more refined than a typical lifestyle hotel. This is not a place built around spectacle or social media moments. Instead, it offers a quieter form of luxury—one rooted in design, atmosphere, and the subtle pleasure of spaces that reveal themselves slowly. Its sea-foam green tiled façade slips effortlessly into the streetscape of SoHo, avoiding the architectural chest-beating common among many contemporary luxury hotels. The restraint is intentional. The Manner doesn’t announce itself. It invites discovery.
Design as a Collection of Memories
Architect Hannes Peer approached the project as if designing a private residence assembled over decades of travel, collecting objects, artworks, and memories along the way. The result is a hotel that feels deeply personal rather than branded. The lobby immediately establishes this narrative. Marble, leather, ceramic, wood, metal, and stone coexist in carefully orchestrated harmony. A hand-glazed terracotta frieze by Giovanni De Francesco stretches across one wall, while a monumental sculptural column by Nicholas Shurey anchors the space. Every surface rewards attention. Elsewhere, the details become even more expressive. The elevators are clad in more than 5,000 bubble-like tiles inspired by Giò Ponti’s legendary Parco dei Principi hotel in Sorrento. Upstairs, The Apartment—a guest-only lounge designed as an extension of a sophisticated private home—features glossy cork ceilings, ceramic-clad columns by Ben Medansky, and a monumental fireplace surrounded by inviting seating areas. There is no traditional check-in desk, reinforcing the feeling that guests are entering a beautifully lived-in residence rather than a conventional hotel.
Rooms with Residential Soul
The 97 guestrooms and suites reject the neutral palettes and predictable aesthetics that dominate contemporary luxury hospitality. Instead, Hannes Peer embraces color with confidence. Mango-colored walls meet lipstick-red lacquered headboards. Ultramarine wardrobes conceal mustard-velvet slippers. Serpentinite-green banquettes sit beside custom lighting and handcrafted furnishings. The palette is bold, but never overwhelming. Every room feels curated rather than decorated. Remarkably, televisions are absent. Artworks are intentionally sparse. The focus remains on the architecture, the materials, and the city beyond the windows. Some suites feature private terraces overlooking Thompson Street, while others frame classic SoHo views through floor-to-ceiling glass. Built-in speakers, rich textiles, and carefully orchestrated lighting reinforce the feeling of staying in an impossibly stylish New York apartment.
The Art of Gathering
One of The Manner’s greatest achievements is the way it encourages connection without forcing it. The Apartment serves as the hotel’s social heart. Guests gather around communal tables in the morning for coffee and pastries before returning later for aperitivo hour, where drinks flow and conversations stretch into the evening. The atmosphere feels welcoming rather than performative—more private residence than members’ club. This philosophy extends to Sloane’s, the intimate cocktail bar hidden just off the main lounge. Low lighting, collected furnishings, curated artworks, and an extraordinary gold-leaf alcove create an atmosphere somewhere between private club, living room, and downtown hideaway. Dirty martinis arrive with caviar on the side. Chicken nuggets appear alongside expertly crafted cocktails. The mood is playful, but never casual.
Dining with Downtown Character
On the ground floor, chef Alex Stupak’s The Otter brings a distinctly New York energy to the culinary program. Wrapped in a dramatic mural by Spanish artist and architect Elvira Solana, the restaurant celebrates seafood through a contemporary, globally influenced lens. Lobster rolls, scallop crudo, and inventive cocktails infused with ingredients such as kombu and sea buckthorn create a menu that feels both sophisticated and approachable. Like the hotel itself, The Otter balances refinement with ease. It’s the kind of restaurant that attracts locals as readily as hotel guests—a hallmark of any truly successful downtown address.
A Rooftop Above the Noise
In a neighborhood famous for rooftops, The Manner’s approach is refreshingly restrained. Rather than creating another see-and-be-seen destination, the rooftop functions as an extension of the hotel’s residential philosophy. Wrapped in greenery and positioned above the energy of SoHo, it offers panoramic city views without the crowds. It’s a place for conversations rather than parties, books rather than bottle service. In New York, that kind of luxury is increasingly rare.
The New SoHo Standard
The Manner feels less like the launch of a new hotel and more like the creation of an entirely new hospitality category. It combines the intimacy of a private residence, the cultural depth of a members’ club, and the service standards of a luxury hotel. For travelers who appreciate craftsmanship, atmosphere, and thoughtful design, it represents one of New York’s most compelling recent openings. Sophisticated without being showy, luxurious without being formal, and deeply rooted in its neighborhood, The Manner captures a side of SoHo that many hotels attempt to imitate but few truly understand. It doesn’t chase attention. It earns it.
