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TOURISTS

The DNA

TOURISTS: A Modern Motor Lodge Reimagined in the Berkshires
Retro roots meet creative retreat in the hills of North Adams


A Welcome Framed by Nature

Discover TOURISTS, a vibrant homage to the classic American motor lodge, nestled in the picturesque rolling hills, farms, and woodlands of the Berkshires in North Adams, Massachusetts. From the moment you arrive, lofty ceilings and cozy built-in king beds welcome you, while expansive window seats frame stunning natural vistas, allowing the beauty of the outdoors to seamlessly blend with your indoor sanctuary.


Creative Minds, Common Vision

TOURISTS is the brainchild of a passionate collaboration among creative visionaries, united by a single mission: to capture and celebrate the region’s wild, artistic spirit. The heart of the property lies in the central ranch house, a charming building dating back to 1962. Here, plush leather couches and sleek Scandinavian-style chairs gather around a large, warming fireplace, creating the perfect spot to relax and connect.


Design That Tells a Story

Every detail at TOURISTS reflects its unique blend of rustic charm and modern artistry. Natural materials, clean lines, and warm tones define the aesthetic, while thoughtful design choices invite a slower pace. It’s the kind of place where time stretches and creativity flows—ideal for both adventurers and contemplators alike.


A Place to Pause, Play, and Wander

Whether you’re lounging by the fire, enjoying the serene landscape from your window seat, or exploring the creative spaces designed to inspire, this retreat offers an unforgettable experience. Trails wind through the surrounding woods, concerts and events unfold on the lawn, and quiet moments come easy.


DNA Hotels Verdict

TOURISTS captures the heart of the Berkshires with effortless cool and nostalgic soul. It’s not just a stay—it’s a feeling. A perfectly composed blend of nature, design, and creativity, this modern motor lodge is a love letter to simple pleasures, scenic escapes, and summer as it should be.

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