W Rome: Rome, Rewired
A bold reinterpretation of Roman luxury where palazzo grandeur meets rooftop glamour, contemporary design, and unmistakable W energy.
Why DNA Hotels Loves It
● One of Rome’s most successful reinventions of a historic palazzo, blending heritage architecture with contemporary design confidence.
● Meyer Davis creates interiors that feel glamorous, playful, and unmistakably Roman without falling into cliché.
● The rooftop pool, secret garden, vibrant dining scene, and social energy make this one of the city’s most dynamic luxury hotels.
A New Energy for the Eternal City
Rome is a city built on history. W Rome respects that history—but refuses to be intimidated by it. Occupying two interconnected 19th-century palazzos near Via Veneto and the Spanish Steps, the hotel brings a fresh rhythm to one of Europe’s most tradition-rich destinations. Rather than recreating aristocratic grandeur, W Rome injects contemporary energy into its historic setting, creating a luxury experience that feels vibrant, social, and distinctly modern. This is not the Rome of hushed corridors and heavy drapery. This is Rome turned up a few notches.
Meyer Davis Plays with Tradition
The transformation by New York-based Meyer Davis is bold without becoming theatrical. Original architectural details remain intact: elegant façades, soaring windows, classical proportions, and beautifully preserved stonework provide the backdrop. Against this, the designers introduce vibrant color, contemporary art, reflective surfaces, sculptural furniture, and unexpected textures. Marble meets velvet. Terrazzo meets polished metal. Warm Roman tones are punctuated by vivid accents and graphic artworks. The lobby itself immediately signals a different approach. Rather than a formal reception desk, guests enter a lounge-like environment where check-in feels secondary to atmosphere. Art Deco-inspired lighting, contemporary furnishings, marble floors, and a lively social energy create a space that feels part luxury hotel, part private club.
The Secret Garden
One of the hotel’s most memorable surprises hides in plain sight. Parlapiano, the hotel’s secret garden, sits tucked behind discreet doors and unfolds like a hidden Roman oasis. Inspired by the architectural poetry of Borromini, it combines lush planting, fountains, ivy-covered walls, and intimate seating areas into a space that feels entirely disconnected from the city outside. It’s romantic without being precious. A place for morning coffee, afternoon cocktails, or simply escaping Rome’s relentless pace for an hour or two. In a city famous for hidden courtyards, W Rome has created one of its most charming modern versions.
Rooms with Personality
The guestrooms continue the conversation between classic and contemporary. Across 162 rooms and suites, Meyer Davis introduces a softer, more residential interpretation of W’s traditionally bold aesthetic. Herringbone parquet floors, marble bathrooms, velvet curtains, custom furnishings, and carefully curated artwork create spaces that feel sophisticated rather than flashy. Color remains important. Ochre bed frames, powder-blue walls, graphic prints, rich fabrics, and occasional bursts of fuchsia inject personality without overwhelming the rooms. Many accommodations feature balconies or terraces overlooking internal courtyards, rooftop views, or the elegant villas of the surrounding Ludovisi neighborhood. The atmosphere feels luxurious, relaxed, and unmistakably Italian.
Food, Cocktails, and a Social Calendar
Like any successful W property, dining and nightlife play a central role. Giano, the hotel’s signature restaurant, celebrates Sicilian cuisine through a contemporary lens. Traditional flavors are elevated through refined techniques and seasonal ingredients, creating dishes that feel both familiar and fresh. Elsewhere, Zucchero x Fabrizio Fiorani has become a destination in its own right, serving exceptional pastries, chocolates, and desserts that attract as many locals as hotel guests. The W Lounge serves as the social heart of the property. Cocktails, music, aperitivo culture, and a steady stream of stylish Romans ensure the atmosphere remains lively long after dinner ends. This is a hotel designed for people who enjoy being part of the scene rather than simply observing it.
Rome from the Rooftops
Above it all sits one of the hotel’s biggest attractions. The rooftop combines a swimming pool, cocktail bar, restaurant, and panoramic views across Rome’s rooftops, domes, and church towers. During the day, it provides a welcome escape from the city’s summer heat. By sunset, it transforms into one of the neighborhood’s most desirable social addresses. Spritzes, pizza, DJs, and golden Roman light create a setting that captures everything W Rome does best: luxury without stiffness and style without pretension.
A Different Kind of Roman Luxury
What makes W Rome work so well is its balance. It remains glamorous without becoming exclusive. Contemporary without feeling disconnected from its surroundings. Energetic without overwhelming guests seeking relaxation. Families, couples, creatives, design lovers, fashion insiders, and first-time visitors all seem equally comfortable here. The hotel understands that modern luxury is increasingly about atmosphere rather than formality. And atmosphere is something W Rome has in abundance.
Rome’s Most Playful Palazzo
W Rome brings something genuinely fresh to the city’s luxury hotel landscape. By combining historic architecture, contemporary design, strong food and drink concepts, rooftop energy, and a distinctly Roman sense of style, it creates an experience that feels both international and deeply rooted in place. For travelers who love Rome but don’t necessarily want to sleep inside a museum piece, W Rome offers a compelling alternative. A little more daring. A little more social. And entirely in tune with the Rome of today.
