Where New Ideas Check In
This is the new hospitality. Lifestyle & Creative Hotels brings together the brands and concepts rethinking what a hotel can be—from social lobbies and cultural programming to co-working, co-living and spaces designed as much for locals as for overnight guests. Often concept-driven and sometimes part of a new-generation hotel group, these are places experimenting with how we work, meet, eat, sleep and travel. Not every idea will reinvent hospitality, but we like the hotels willing to try.
TRIBE Düsseldorf – Germany Inclusive design, local art and social energy transform a former city-centre hotel into a new kind of urban gathering place. Why DNA Hotels Loves It ● London studio Feix&Merlin built the entire interior concept around the mathematical symbol, representing the idea that “everything inside is included.” ● Local artist Isabella Bellis…
read more25hours Hotel The Oddbird, Jakarta, Indonesia A Playful High-Rise Where Jakarta's Garden City Vision Meets Urban Creativity Why DNA Hotels Loves It ● A characterful interpretation of Jakarta's forgotten "garden city" vision, brought to life through the unmistakable creativity of the 25hours brand. ● Two contrasting room concepts celebrate the city's dual personality, balancing lush…
read moreThe StandardX Bangkok Phra Arthit, Thailand A Creative Riverside Hideaway Where Art, Design, and Bangkok's Cultural Scene Meet Why DNA Hotels Loves It ● Set in Bangkok's historic Phra Arthit district, the hotel immerses guests in one of the city's most vibrant creative neighbourhoods. ● Minimalist architecture, contemporary interiors, and an ever-changing art programme blur…
read moreThe Usual Brussels Conscious Hospitality with Contemporary Style Why DNA Hotels Loves It ● One of Brussels' most sustainable lifestyle hotels, built around circular design and responsible hospitality. ● Stylish interiors featuring recycled materials, vintage furnishings, and bio-based finishes. ● A vibrant social atmosphere where locals and travelers connect over seasonal, plant-forward cuisine. A New…
read moreThe Usual Rotterdam Conscious Hospitality with Circular Design at Its Core Why DNA Hotels Loves It ● One of Europe's most convincing examples of sustainable hotel design, where circular thinking shapes every detail. ● JOI-Design combines biophilic interiors, reclaimed materials, and contemporary aesthetics without compromising comfort. ● A vibrant social hub where locals and travelers…
read moreThe StandardX Melbourne | Australia The Standard’s Rebellious Younger Sibling Finds Its Natural Home in Fitzroy Why DNA Hotels Loves It ● The world’s first StandardX brings a younger, more accessible version of The Standard to Fitzroy, drawing inspiration from the neighbourhood’s art, music, and post-punk history. ● Woods Bagot’s weathering-steel architecture and Hecker Guthrie’s…
read more25hours Hotel Paper Island | Copenhagen, Denmark Harbour Cool Meets Summerhouse Calm Why DNA Hotels Loves It ● A playful reinvention of Copenhagen’s former Paper Island, where industrial heritage meets the laid-back spirit of a Danish summerhouse. ● One of the most exciting waterfront openings in the city, combining harbour views, creative energy, and 25hours’…
read moreBikini Island & Mountain Hotel Es Trenc | Colònia de Sant Jordi, Mallorca | Spain A Bohemian Coastal Retreat Where Creativity and Mediterranean Living Come Naturally Why DNA Hotels Loves It ● A playful adults-only hotel that blends bohemian design, contemporary comfort, and an unmistakable Balearic spirit. ● Beautifully reimagined by Studio Dreimeta, transforming three…
read moreCardo Brussels Surrealism, skyline views, and a bold new identity inspired by Belgium's greatest artists. Why DNA Hotels Loves It • A complete reinvention of Brussels' iconic 1972 Sheraton into one of Europe's most distinctive design hotels. • Bold interiors inspired by Belgian surrealism, with playful references to René Magritte and the country's rich artistic…
read moreWren Urban Nest, Dublin, Ireland A Compact City Hotel Where Irish Design and Net Zero Innovation Work in Perfect Balance Why DNA Hotels Loves It ● One of Europe’s most progressive city hotels, operating without fossil fuels and using 100% renewable energy. ● Architecture by BDP and interiors by Dublin-based 21 Spaces transform a tight…
read more25hours Hotel Florence Piazza San Paolino, Florence Where Dante's Divine Comedy Becomes a Design Playground Why DNA Hotels Loves It ● A wonderfully imaginative conversion of a former monastery and historic bank into one of Florence's most playful design hotels. ● Milanese designer Paola Navone transforms Dante's Divine Comedy into a rich interior narrative, balancing…
read moreMoxy Banff | Alberta, Canada A 1964 roadside motel reborn as a riot of mid-century ski culture, mountain nostalgia and unapologetically social design. Why DNA Hotels Loves It ● Workshop/APD preserved Banff's first commercial motor hotel's Rundle stone walls and distinctive precast wings, turning a 1964 roadside relic into a convincing piece of contemporary hospitality.…
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