Where New Ideas Check In
This is the new hospitality. Lifestyle & Creative Hotels brings together the brands and concepts rethinking what a hotel can be—from social lobbies and cultural programming to co-working, co-living and spaces designed as much for locals as for overnight guests. Often concept-driven and sometimes part of a new-generation hotel group, these are places experimenting with how we work, meet, eat, sleep and travel. Not every idea will reinvent hospitality, but we like the hotels willing to try.
SLS Barcelona | Spain A Playful Waterfront Resort Where Contemporary Design Takes Centre Stage Why DNA Hotels Loves It ● A striking collaboration between b720 Fermín Vázquez Arquitectos, Rockwell Group, AvroKO, and AIME Studios. ● Bold interiors that embrace theatrical design while maintaining genuine comfort and sophistication. ● A vibrant waterfront destination combining rooftop pools,…
read morePURO Wrocław Stare Miasto, Poland A contemporary city hotel where Scandinavian restraint, Polish art, and Wrocław’s layered urban character come together Why DNA Hotels Loves It ● The clean-lined new-build architecture sits confidently within Wrocław’s historic Four Denominations District without attempting to imitate its Gothic and 19th-century neighbours. ● Warm timber, soft fabrics, contemporary furniture,…
read more21 House of Stories Città Studi, Milan, Italy A Creative Urban Retreat Where Design, Community, and Culture Come Together Why DNA Hotels Loves It ● A vibrant hybrid of boutique hotel, coworking space, and creative community in one of Milan's most authentic neighbourhoods. ● Bold, playful interiors that combine contemporary Italian design with retro-inspired colour…
read moreHyatt Centric Kuala Lumpur | Malaysia Industrial heritage, street art, and rooftop energy inside a reimagined city-centre landmark Why DNA Hotels Loves It ● Silverfox Studios transformed the former Wisma KFC into a 312-room lifestyle hotel that retains the building’s industrial character rather than erasing it. ● Malaysian street art, local fashion, and references to…
read moreDrifter Christchurch, New Zealand Part hotel, part hostel, part creative clubhouse — a new-generation stay built around sharing. Why DNA Hotels Loves It ● A clever hybrid model mixes private hotel-style rooms with beautifully designed shared accommodation, without making either feel like the compromise. ● Communal spaces aren’t an afterthought: music, food, wellness, work and…
read more21 House of Stories Navigli, Milan, Italy A Creative Canal-Side Hub Where Hospitality, Work, and City Life Converge Why DNA Hotels Loves It ● A refreshing hybrid concept that seamlessly combines boutique hotel, coworking space, restaurant, and neighbourhood gathering place. ● Contemporary interiors that blend industrial character with warm Scandinavian-inspired design. ● A rooftop pool…
read moreThe Hoxton, Edinburgh, Scotland Georgian townhouses, playful interiors and Hoxton energy in Edinburgh’s elegant West End. Why DNA Hotels Loves It ● Eleven Georgian-inspired townhouses transformed by AIME Studios without smoothing away their original proportions and architectural quirks. ● A characterful mix of Scottish references, mid-century furniture and playful details that feels unmistakably Hoxton without…
read morenhow Rotterdam Architecture, Art and the Spirit of a City That Never Stops Reinventing Itself Why DNA Hotels Loves It ● Occupies De Rotterdam, Rem Koolhaas' iconic "vertical city" and one of Europe's most influential contemporary buildings. ● Design that reflects Rotterdam's industrial character through bold architecture, art, and panoramic skyline views. ● A creative…
read moreWunderLocke – Munich, Germany Where Industrial Heritage Meets Biophilic Urban Living Why DNA Hotels Loves It ● A former Siemens office building transformed into one of Munich’s most forward-thinking design aparthotels. ● Interiors by Holloway Li that balance raw concrete, natural materials, biophilic design, and playful colour. ● A compelling model for future hospitality, combining…
read moreTreehouse Hotel Silicon Valley - Sunnyvale, California, USA Where orchard nostalgia, playful design and a more human version of Silicon Valley come together. Why DNA Hotels Loves It ● Treehouse Hotels’ first U.S. property rejects Silicon Valley’s polished corporate-hotel language in favour of colour, humour, craft and a little nostalgia. ● Interiors by CRÈME draw…
read moreThe Hoxton, Florence, Italy A Bold Fusion of Renaissance Heritage and Postmodern Italian Design Why DNA Hotels Loves It ● A fascinating architectural dialogue between a sixteenth-century Renaissance palazzo and a postmodern landmark by Andrea Branzi. ● Distinctive interiors by AIME Studios that combine Florentine heritage with contemporary design, vintage pieces, and playful Italian modernism.…
read moreThe Alan, Manchester, England Where Industrial Heritage Meets Manchester’s Creative Energy Why DNA Hotels Loves It ● A beautifully restored Victorian warehouse that celebrates Manchester’s industrial roots through contemporary design. ● Thoughtfully curated interiors by Red Deer that combine raw materials, local craftsmanship, and artistic flair. ● A vibrant social hub where hotel, restaurant, bar,…
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