Where New Ideas Check In
This is the new hospitality. Lifestyle & Creative Hotels brings together the brands and concepts rethinking what a hotel can be—from social lobbies and cultural programming to co-working, co-living and spaces designed as much for locals as for overnight guests. Often concept-driven and sometimes part of a new-generation hotel group, these are places experimenting with how we work, meet, eat, sleep and travel. Not every idea will reinvent hospitality, but we like the hotels willing to try.
The Shàng by Artyzen | Shanghai, China Where Neri&Hu turns compact hotel rooms into contemporary curio boxes inspired by Shanghai, Qing dynasty collections and ingenious modernist design. Why DNA Hotels Loves It ● Neri&Hu transforms an unusually compact 20 m² room footprint into the hotel’s defining idea rather than treating it as a limitation. ●…
read moreKaboom Maastricht | The Netherlands Amsterdam School heritage outside, playful hyper-functionality within. Why DNA Hotels Loves It ● A 1905 heritage building opposite Maastricht Central Station hides a radically contemporary interior by Roger Haan of INTER/ALTER. ● Almost every design decision has a practical purpose — from suitcase-proof tiled corridors to recessed linen-cart niches and…
read moreW Sardinia – Poltu Quatu, Italy W grows up on the Costa Smeralda, trading glossy excess for Sardinian craft, coastal textures and a hidden harbour Why DNA Hotels Loves It ● Meyer Davis gives the W formula a distinctly Sardinian identity, replacing the brand’s old high-gloss aesthetic with tactile materials, organic forms, local stone and…
read moreHobo Hotel Oslo, Norway 1960s optimism, Nordic resourcefulness and a new kind of urban community in the heart of Oslo. Why DNA Hotels Loves It ● Studio Aisslinger turns 1960s countercultural idealism into an exuberant “Architecture of Optimism” filled with colour, reclaimed materials and playful design. ● Four very different food and drink concepts make…
read moreAndaz Lisbon, by Hyatt | PortugalPatricia Urquiola transforms a historic Baixa block into a layered, art-filled lifestyle hotel rooted in Portugal’s cultural crossroads A Lifestyle Hotel That Actually Feels Like Lisbon Lisbon does not need another polite hotel.
read moreAYÃ Resort – Ayia Napa, Cyprus Contemporary Mediterranean Calm on Cyprus’ Sun-Drenched Coast Why DNA Hotels Loves It ● A refined alternative to Ayia Napa’s party reputation, focused on calm, design, and slow coastal living. ● Light-filled Mediterranean architecture shaped by natural materials, shaded terraces, and outdoor spaces. ● Part of a new generation of…
read moreCasa Camper Barcelona | SpainBarcelona’s original lifestyle hotel where bold design, generous hospitality, and creative energy still set the standard. Why DNA Hotels Loves It ● One of the world's first true lifestyle hotels, created by Camper with design, sustainability, and authenticity at its core.● Clever, unconventional rooms that separate sleeping and living spaces for…
read moreMollie’s Bristol, EnglandWhere Americana meets British roadside hospitality with Soho House-inspired design. Why DNA Hotels Loves It ● A fresh interpretation of the classic American motel, combining contemporary design with genuine comfort and affordability.● Stylish Scandinavian-inspired guestrooms paired with lively communal spaces that make even a motorway stop feel memorable.● A destination diner that attracts…
read moreTRIBE Auckland Fort Street, New Zealand Compact rooms, bold design and big-city energy at an accessible price point. Why DNA Hotels Loves It ● TRIBE’s “everything you need, nothing you don’t” philosophy turns compact rooms into sharp, design-conscious urban spaces without the boutique-hotel price tag. ● A lively ground floor shifts the emphasis from private…
read moreVolkshotel, Amsterdam Creative Energy in a Former Newsroom Why DNA Hotels Loves It ● A former newspaper headquarters transformed into one of Amsterdam's most vibrant creative hubs. ● Industrial interiors where local art, design, music, and community come together naturally. ● A rooftop that seamlessly shifts from relaxed café to one of the city's liveliest…
read moreThe Hoxton, Amsterdam Canalside Cool with East London Soul Why DNA Hotels Loves It ● Five historic canal houses transformed into one of Amsterdam's most influential design hotels. ● Interiors that effortlessly blend Dutch heritage with The Hoxton's relaxed industrial aesthetic. ● A lively social atmosphere where locals and travelers naturally mix from morning coffee…
read moreHotel Daniel Graz Smart Luxury, Styrian Style Why DNA Hotels Loves It ● The original Daniel hotel, where smart hospitality combines industrial design, sustainability, and relaxed Austrian style. ● Home to Werner Aisslinger's iconic LoftCube—one of Austria's most unique hotel suites. ● A vibrant bakery-lounge and creative communal spaces that blur the line between hotel,…
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