Where Luxury Has Moved On
How many words have been written about luxury? Yes, these are exceptional hotels, often five-star—but forget the gold taps and formality for formality’s sake. Today’s luxury can mean space, privacy and extraordinary service, but also simplicity, authenticity and the freedom to do things your own way. Breakfast at noon, a brilliant bed, someone remembering your name without making a performance of it. These are hotels where luxury is defined by how the experience feels, not by how much marble is in the lobby.
Portella | Palma de Mallorca, Spain A Seventeenth-Century Palace Reimagined for Contemporary Living Why DNA Hotels Loves It ● A beautifully restored 17th-century palace transformed by Festen and Gras Reynés into one of Palma's most refined boutique hotels. ● Thoughtful interiors that celebrate Mallorcan craftsmanship through natural materials, bespoke design, and quietly luxurious spaces. ●…
read moreThe Reserve at Park MGM | Las Vegas, Nevada | USA European Elegance Meets Vegas Grandeur Why DNA Hotels Loves It ● Jacques Garcia brings his signature Parisian glamour to the Las Vegas Strip, creating one of the city's most atmospheric interiors. ● The spectacular Library Restaurant transforms dining into theatre beneath walls lined with…
read moreCasa de La Flora - Khao Lak, Thailand Brutalist geometry meets tropical landscape on the Andaman Sea Why DNA Hotels Loves It ● VaSLab Architecture rejects the conventions of the tropical beach resort, replacing pitched roofs and decorative exotica with 36 angular concrete villas that seem to push their way out of the landscape. ●…
read moreMaison Métier, New Orleans, Louisiana, USA Southern glamour, collected interiors and the feeling of staying in an eccentric friend’s private home. Why DNA Hotels Loves It ● An unusually sophisticated take on New Orleans style: richly layered and luxurious, but never stiff or predictable. ● Antiques, bespoke furniture, patterned textiles and jewel-like materials create interiors…
read moreBroadwick Soho | London, United Kingdom Bold Glamour in the Heart of Soho Why DNA Hotels Loves It ● A fearless boutique hotel that captures Soho's legendary creative spirit through theatrical interiors and exceptional craftsmanship. ● Distinctive restaurants, bars, and rooftop spaces that have quickly become destinations in their own right. ● An unapologetically glamorous…
read moreVermelho | Melides, Portugal Christian Louboutin turns a small Alentejan hotel into a joyful collision of Portuguese craft, Mediterranean fantasy, and unapologetic colour Why DNA Hotels Loves It ● Christian Louboutin and architect Madalena Caiado created one of Portugal’s most personal hotels, layering Alentejan vernacular with French, Egyptian, and Mediterranean influences. ● Exceptional craftsmanship is…
read moreVakko Hotel Sumahan Bosphorus | Istanbul, Türkiye Where Ottoman Heritage Meets Contemporary Elegance on the Bosphorus Why DNA Hotels Loves It ● A beautifully restored 19th-century Ottoman distillery transformed into one of Istanbul's most intimate waterfront retreats. ● Every room faces the Bosphorus, creating a constant connection between architecture, light, and one of the world's…
read moreThe Bank Hotel Istanbul Where Financial Heritage Meets Contemporary Culture Why DNA Hotels Loves It ● A beautifully restored 19th-century bank that preserves its architectural grandeur while embracing contemporary design. ● One of Karaköy’s most sophisticated addresses, surrounded by galleries, cafés, and Istanbul’s creative energy. ● A rare combination of historic character, thoughtful design, contemporary…
read moreThe Library - Koh Samui, Thailand Literary minimalism, a blood-red pool and radical calm on Chaweng Beach Why DNA Hotels Loves It ● One of Koh Samui’s original design hotels, The Library turns a simple literary idea into an unusually coherent visual world of white architecture, black details, flashes of red and books by the…
read moreMASON Pattaya - Na Jomtien, Thailand Carved concrete, local granite and 35 private pools above the Gulf of Thailand Why DNA Hotels Loves It ● VaSLab Architecture treats the entire resort as an act of carving, sculpting 35 concrete pool villas into a granite hillside that descends towards the sea. ● The design takes its…
read moreOceanphere Pattaya Villa - Na Jomtien, Thailand A man-made landscape of concrete, water and geometric villas near the Gulf of Thailand Why DNA Hotels Loves It ● Creative Crews turns an unremarkable, gently sloping site into architecture, creating an artificial landscape rather than relying on the dramatic natural scenery usually associated with coastal resorts. ●…
read moreAnantara Chiang Mai Resort – Thailand A contemporary riverside retreat where minimalist architecture wraps around a century-old British consulate and the slow-moving Mae Ping River. Why DNA Hotels Loves It ● The resort pairs Kerry Hill’s disciplined contemporary architecture with the former British Consulate, creating an unusually successful conversation between Chiang Mai’s colonial history and…
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