Where Luxury Has Moved On
How many words have been written about luxury? Yes, these are exceptional hotels, often five-star—but forget the gold taps and formality for formality’s sake. Today’s luxury can mean space, privacy and extraordinary service, but also simplicity, authenticity and the freedom to do things your own way. Breakfast at noon, a brilliant bed, someone remembering your name without making a performance of it. These are hotels where luxury is defined by how the experience feels, not by how much marble is in the lobby.
Alila Napa Valley - St. Helena, California, USA Where vineyard views, quiet modernism, and wine-country heritage settle into a slower rhythm. Why DNA Hotels Loves It ● The former Las Alcobas has been reimagined as an Alila retreat without losing the Yabu Pushelberg interiors that made the original property such a strong piece of contemporary…
read moreAndaz Scottsdale Resort & Bungalows | Arizona, USA Mid-Century Spirit in the Desert Why DNA Hotels Loves It ● A sophisticated reinterpretation of Arizona modernism, inspired by the creative legacy of Frank Lloyd Wright, Alexander Girard, Paolo Soleri, and Scottsdale's vibrant post-war art scene. ● Beautifully designed by EDG Interior Architecture + Design, where bungalow-style…
read moreParco dei Principi - Sorrento, Italy Giò Ponti's Modernist Masterpiece Above the Bay of Naples Why DNA Hotels Loves It ● One of the world's most complete and beautifully preserved hotel designs by legendary architect Giò Ponti. ● A breathtaking clifftop setting where architecture and the Mediterranean exist in perfect harmony. ● More than a…
read morevigilius mountain resort | Lana, South Tyrol | Italy A Cable-Car Retreat Where Matteo Thun’s Architecture Disappears into the Mountain Why DNA Hotels Loves It ● Matteo Thun’s first hotel project remains a benchmark for responsible Alpine architecture more than two decades after opening. ● Accessible only by cable car, the resort offers rare silence,…
read moreParagon 700 Boutique Hotel & Spa – Ostuni, Puglia, Italy An 18th-century red palazzo that breaks every rule of the White City with eclectic interiors, secret gardens and a rebellious sense of glamour. Why DNA Hotels Loves It ● Ostuni’s unmistakable Pompeian-red Palazzo Rosso, restored by owners and designers Pascale Lauber and Ulrike Bauschke as…
read moreThe Dolli, Athens, Greece Neoclassical Elegance Framed by the Eternal Acropolis Why DNA Hotels Loves It ● A beautifully restored 1925 neoclassical landmark where Greek heritage meets refined contemporary design. ● Museum-quality interiors featuring works by Picasso, Jean Cocteau, Pierre Augustin Rose, and Greek antiquities. ● One of Europe's most spectacular rooftop experiences, crowned by…
read moreHôtel Hana | Paris, France Where Parisian Elegance Meets Japanese Serenity Why DNA Hotels Loves It ● A beautifully balanced fusion of Haussmannian Paris and Japanese design, created by acclaimed designer Laura Gonzalez. ● Soft, calming interiors that replace Parisian grandeur with restraint, craftsmanship, and atmosphere. ● A rare sense of tranquillity in the heart…
read moreAcro Suites, Agia Pelagia, Crete Where Cliffside Minimalism Meets the Soul of Crete Why DNA Hotels Loves It ● Spectacular adults-only suites carved into the cliffs, each with uninterrupted Aegean views and private pools. ● Earthy, minimalist architecture that blends seamlessly into Crete's rugged landscape using stone, timber, and natural textures. ● A holistic wellness…
read moreParīlio, Paros, Greece A Design Retreat Where Cycladic Simplicity Meets Sculptural Minimalism Why DNA Hotels Loves It ● A beautifully conceived boutique hotel by Interior Design Laboratorium that reinterprets Cycladic architecture through refined contemporary design. ● Thoughtfully crafted suites featuring bespoke furniture, local marble, exposed concrete, and carefully curated European design pieces. ● A serene…
read moreBOHÈME Mykonos, Greece A Contemporary Cycladic Retreat Where Bohemian Spirit Meets Timeless Simplicity Why DNA Hotels Loves It ● An intimate adults-oriented boutique hotel with just 27 suites overlooking the Aegean and the sunset beyond Mykonos Town. ● A refined interpretation of Cycladic architecture, combining whitewashed minimalism with natural materials and subtle bohemian warmth. ●…
read moreOKU Kos, Greece A Contemporary Beach Retreat Where Barefoot Luxury Meets Cycladic Simplicity Why DNA Hotels Loves It ● A beautifully designed adults-only resort inspired by the architecture of a traditional Greek village, interpreted through a contemporary minimalist lens. ● Earthy interiors featuring polished concrete, natural timber, woven textures, and understated craftsmanship that encourage effortless…
read moreANEMI Folegandros | Greece A Contemporary Cycladic Retreat Where Simplicity Shapes Every Stay Why DNA Hotels Loves It ● A refined interpretation of Cycladic architecture, combining whitewashed simplicity with contemporary minimalist interiors. ● Spacious rooms and suites spread across low-rise buildings that blend naturally into the island landscape. ● A peaceful location near Karavostasis, offering…
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