Where Luxury Has Moved On
How many words have been written about luxury? Yes, these are exceptional hotels, often five-star—but forget the gold taps and formality for formality’s sake. Today’s luxury can mean space, privacy and extraordinary service, but also simplicity, authenticity and the freedom to do things your own way. Breakfast at noon, a brilliant bed, someone remembering your name without making a performance of it. These are hotels where luxury is defined by how the experience feels, not by how much marble is in the lobby.
Byblos Art Hotel Villa Amistà – Verona, Italy A Renaissance villa in Valpolicella where Alessandro Mendini, contemporary art and Italian Baroque collide in glorious technicolour. Why DNA Hotels Loves It ● A historic Venetian villa transformed by Alessandro Mendini, creating one of Italy’s most exuberant encounters between heritage architecture and contemporary design. ● More than…
read moreNomos Hotel | Rome, Italy An intimate sanctuary where a former monastery has been transformed into one of Rome's purest expressions of architectural minimalism. Why DNA Hotels Loves It ● A remarkable conversion of an 18th-century Franciscan monastery into a serene design hotel centred on craftsmanship and material honesty. ● Interiors by designer Henry Timi…
read morePopulus Seattle, Washington, USA A 1907 Pioneer Square landmark reborn as a carbon-positive hotel rooted in the landscapes of the Pacific Northwest Why DNA Hotels Loves It ● The historic Westland Building has been sensitively transformed by The Miller Hull Partnership, preserving Douglas fir beams, exposed brick and century-old structure rather than replacing it with…
read moreW Florence, Florence Where Fashion, Modernism, and Florentine Heritage Meet Why DNA Hotels Loves It ● A bold reinvention of Florence's former Grand Hotel Majestic, where 1960s Rationalist architecture meets AvroKO's fashion-inspired interiors. ● One of the city's most vibrant social destinations, combining contemporary Tuscan dining, rooftop cocktails, and W's signature energy. ● Proof that…
read moreThe Shelborne by Proper - Miami Beach, USA A Mid-Century Landmark Reimagined Through Art, Architecture, and Tropical Modernism Why DNA Hotels Loves It ● A $100 million restoration revives one of Miami Beach’s defining Art Deco and Miami Modern landmarks while preserving its architectural identity. ● ADC Atelier combines honed travertine, Perlino marble, warm timber,…
read moreLe Méridien Ra Beach Hotel & Spa – El Vendrell, Spain A monumental 1929 seaside landmark where Catalan heritage, contemporary design and Mediterranean wellness meet. Why DNA Hotels Loves It ● A remarkable 300-metre beachfront landmark, originally built in 1929 as a children’s sanatorium and sensitively transformed into a resort that still celebrates its architectural…
read moreLes Roches Rouges | Saint-Raphaël, France Mid-century Riviera modernism where white architecture, red Estérel rock and the Mediterranean meet Why DNA Hotels Loves It ● Festen Architecture stripped away decades of additions to rediscover the clean modernist character of the original 1950s seaside hotel. ● Vintage pieces by Pierre Chareau, Willy Guhl and Charlotte Perriand…
read moreSLS Barcelona | Spain A Playful Waterfront Resort Where Contemporary Design Takes Centre Stage Why DNA Hotels Loves It ● A striking collaboration between b720 Fermín Vázquez Arquitectos, Rockwell Group, AvroKO, and AIME Studios. ● Bold interiors that embrace theatrical design while maintaining genuine comfort and sophistication. ● A vibrant waterfront destination combining rooftop pools,…
read moreLes Trois Rois, Basel, Switzerland One of Europe’s oldest grand hotels, reimagined through the contemporary vision of Herzog & de Meuron Why DNA Hotels Loves It ● A legendary grand hotel dating back to 1681, where centuries of history meet one of the most exciting contemporary hotel transformations in Europe. ● Herzog & de Meuron’s…
read moreIl Sereno Lago di Como – Torno, Italy Patricia Urquiola’s contemporary lakeside icon, where stone, walnut and glass replace Como grandeur with modern serenity. Why DNA Hotels Loves It ● A genuinely radical presence on Lake Como: Patricia Urquiola’s architecture and interiors reject faux-historic grandeur in favour of warm, tactile modernism. ● Every suite faces…
read moreGreen Coast Hotel – MGallery Collection | Palasë, Albania Where Albania's Riviera Meets Contemporary Luxury Why DNA Hotels Loves It ● The first MGallery hotel in Albania, bringing contemporary design and boutique luxury to one of Europe's most exciting emerging coastal destinations. ● Interiors inspired by Albania's rich cultural heritage, combining local stone, handcrafted details,…
read moreEstancia Vik José Ignacio - Uruguay Contemporary art, gaucho culture and 4,000 acres of wild Uruguayan countryside Why DNA Hotels Loves It ● A 12-suite contemporary estancia where every room has been individually conceived by a Uruguayan artist, turning the hotel into an extraordinary showcase of the country's creative scene. ● Traditional ranch life and…
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