Where Luxury Has Moved On
How many words have been written about luxury? Yes, these are exceptional hotels, often five-star—but forget the gold taps and formality for formality’s sake. Today’s luxury can mean space, privacy and extraordinary service, but also simplicity, authenticity and the freedom to do things your own way. Breakfast at noon, a brilliant bed, someone remembering your name without making a performance of it. These are hotels where luxury is defined by how the experience feels, not by how much marble is in the lobby.
Fairmont Mumbai | India A Cinematic Art Deco Fantasy Beside the Runway Why DNA Hotels Loves It ● One of India’s most visually ambitious new hotels, celebrating Mumbai’s Art Deco heritage through immersive storytelling and spectacular design. ● A destination in its own right, where every restaurant, bar, and public space feels like a carefully…
read morePark Hyatt Tokyo, Japan The Hotel That Redefined Modern Luxury Why DNA Hotels Loves It ● One of the most influential luxury hotels ever created, setting a new global standard for understated, residential hospitality. ● Kenzo Tange's iconic Shinjuku Park Tower and timeless interiors create one of the world's most memorable architectural experiences. ● A…
read moreThe Ashana | Faro, Algarve | Portugal Where contemporary architecture, Arabesque heritage, and the quiet landscapes of the Ria Formosa come together in a new vision for luxury in the Algarve. Please note that The Ashana is scheduled to open in the winter of 2027/2028. Why DNA Hotels Loves It ● A design-led retreat that…
read moreHerdade da Malhadinha Nova, Albernoa, Portugal Where Architecture, Wine, and the Alentejo Landscape Become One Why DNA Hotels Loves It ● A family-owned estate where hospitality, wine, architecture, and agriculture exist as one seamless experience. ● Contemporary design that reinterprets traditional Alentejan architecture with remarkable sensitivity. ● One of Portugal’s finest examples of rural luxury,…
read moreVila Valverde Design Country Hotel | Lagos, Algarve | Portugal Where manor heritage meets modern light in the Algarve countryside. Why DNA Hotels Loves It ● A beautifully restored 19th-century manor house that combines Portuguese heritage with contemporary architecture. ● Spacious, light-filled interiors where natural materials and minimalist design create an atmosphere of complete calm.…
read moreConrad Athens The Ilisian Modernist Icon, Reimagined Why DNA Hotels Loves It ● A masterful transformation of the legendary Hilton Athens, preserving one of Greece's greatest examples of post-war modernist architecture while introducing a new era of contemporary luxury. ● Interiors by AvroKO that seamlessly blend mid-century optimism, Greek craftsmanship, and commissioned contemporary art into…
read moreAZUMA FARM Koiwai, Shizukuishi, Japan Where regenerative farming, contemporary architecture, and slow Japanese hospitality come together beneath Mount Iwate. Why DNA Hotels Loves It ● A pioneering farm retreat that redefines luxury through landscape, sustainability, and an authentic connection to place. ● Architecture by Shiro Miura that dissolves into forests and pastures using hyperlocal materials…
read more25hours Hotel The Olympia | Sydney, Australia A Heritage Cinema Reborn as a Flamboyant Celebration of Sydney’s Creative Spirit Why DNA Hotels Loves It ● A heritage-listed former cinema transformed into a theatrical design hotel that embraces Oxford Street’s history of performance, nightlife, and queer culture. ● 109 guestrooms divided between the colourful Dreamers and…
read more1 Hotel Melbourne | Australia Where Industrial Heritage Meets Biophilic Luxury Why DNA Hotels Loves It ● A remarkable transformation of Melbourne’s last surviving heritage goods shed into a sustainable luxury hotel. ● Thousands of reclaimed materials and living plants create one of the most ambitious examples of biophilic hospitality in Australia. ● Proof that…
read moreAmyth of Nicosia – Cyprus A restored historic villa inside Nicosia’s Venetian walls, where painted ceilings, Cypriot craftsmanship and contemporary restraint tell the story of the capital. Why DNA Hotels Loves It ● A remarkable ten-room villa in Nicosia’s Old Town, restored with its painted ceilings, traditional tiles, carved woodwork, shutters and original architectural character…
read moreHotel Sevilla | Mérida, MexicoA 16th-century colonial villa where ruin, ritual, and contemporary Mexican design converge in the historic heart of Mérida. Why DNA Hotels Loves It ● Zeller & Moye’s sensitive transformation preserves the building’s layered history while introducing bold contemporary interventions. ● A rare Mexican design hotel where colonial architecture, tropical courtyards, raw…
read moreThe Newman | London, United Kingdom Art Deco Elegance in the Heart of Fitzrovia Why DNA Hotels Loves It ● A design-led boutique hotel that captures the artistic heritage and independent spirit of Fitzrovia. ● Beautiful interiors by Lind+Almond, inspired by the neighbourhood's Art Deco architecture and creative history. ● Sophisticated restaurants, a characterful cocktail…
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