Where Luxury Has Moved On
How many words have been written about luxury? Yes, these are exceptional hotels, often five-star—but forget the gold taps and formality for formality’s sake. Today’s luxury can mean space, privacy and extraordinary service, but also simplicity, authenticity and the freedom to do things your own way. Breakfast at noon, a brilliant bed, someone remembering your name without making a performance of it. These are hotels where luxury is defined by how the experience feels, not by how much marble is in the lobby.
The One Alma Paris | France Where Contemporary Elegance Meets Parisian Refinement Why DNA Hotels Loves It ● A sophisticated reinvention of the former Hotel Juliana, bringing a quieter and more contemporary luxury to Paris’s 7th arrondissement. ● Intimate scale, with just 40 rooms and suites, creating a residential atmosphere in one of the city's…
read more1 Hotel Copenhagen | Denmark Where Scandinavian Design Meets Sustainable Sanctuary Why DNA Hotels Loves It ● A landmark reinvention of Copenhagen’s iconic Skt. Petri, transformed into Northern Europe’s first 1 Hotel. ● A masterclass in biophilic design by AvroKO, Norm Architects, and Arkitema, where nature is woven into every space. ● Scandinavian minimalism meets…
read moreEstablishment Hotel | Sydney, Australia Industrial Heritage, Contemporary Design, and Sydney Nightlife Behind One Discreet Laneway Door Why DNA Hotels Loves It ● A former 1890s warehouse transformed into an intimate 31-room hotel where original brick, timber, and iron meet understated contemporary luxury. ● One of Sydney’s original boutique hotels, still feeling remarkably relevant more…
read moreKimpton Los Monteros Marbella – Marbella, Spain Where Marbella’s Golden Age Returns in Full Colour Why DNA Hotels Loves It ● One of Spain’s most legendary hotels, beautifully reimagined after a €50 million transformation. ● Interiors by El Equipo Creativo and Cristina Carulla Studio that revive the glamour, colour, and optimism of Marbella’s 1970s heyday.…
read moreAkelarre Hotel | San Sebastián, Spain A hillside extension of Pedro Subijana’s legendary restaurant, where sculptural architecture frames the Bay of Biscay Why DNA Hotels Loves It ● Madrid-based Mecanismo embedded the 22-room hotel into Monte Igueldo, allowing Pedro Subijana’s three-Michelin-starred restaurant to remain the architectural and conceptual summit. ● Oak, grey filita stone, marble,…
read moreSix Senses Kyoto | Japan Where contemporary Japanese design, Heian-era inspiration, and holistic wellbeing come together in one of Kyoto's most thoughtful luxury retreats. Why DNA Hotels Loves It ● A beautifully crafted interpretation of traditional Kyoto architecture through the lens of contemporary Japanese design. ● Interiors by Shimizu Kentaro that celebrate natural materials, craftsmanship,…
read moreKimpton Las Mercedes by IHG | Santo Domingo, Dominican Republic Where Colonial Heritage Meets Contemporary Caribbean Living Why DNA Hotels Loves It ● A beautifully executed transformation of historic colonial buildings in the heart of Santo Domingo’s UNESCO-listed Ciudad Colonial. ● Architecture by Moneo Brock that seamlessly blends heritage preservation, tropical design, and contemporary hospitality.…
read moreTreehouse Hotel Silicon Valley - Sunnyvale, California, USA Where orchard nostalgia, playful design and a more human version of Silicon Valley come together. Why DNA Hotels Loves It ● Treehouse Hotels’ first U.S. property rejects Silicon Valley’s polished corporate-hotel language in favour of colour, humour, craft and a little nostalgia. ● Interiors by CRÈME draw…
read moreTorel Quinta da Vacaria | Peso da Régua, Portugal Centuries of wine-growing heritage meet contemporary design on the terraced slopes of the Douro Why DNA Hotels Loves It ● A historic wine estate sensitively transformed by architect Luís Miguel Oliveira, with new architecture embedded into the hillside rather than competing with the Douro landscape. ●…
read moreLa Fondation | Paris, France Where Brutalism Meets Parisian Warmth Why DNA Hotels Loves It ● A remarkable transformation of a 1960s parking garage into one of Paris’ most ambitious new lifestyle hotels. ● Roman and Williams bring warmth, craftsmanship, and soul to a building defined by raw concrete and monumental scale. ● A rare…
read moreDelano Dubai at BluewatersA coastal design retreat where the legendary spirit of Delano meets Mediterranean elegance on the shores of the Arabian Gulf. Why DNA Hotels Loves It ● A thoughtful reinvention of the iconic Delano brand that feels rooted in Dubai while preserving the effortless glamour of the original Miami legend. ● Beautifully layered…
read moreThe Old Clare Hotel | Sydney, Australia Where Industrial Bones Meet Contemporary Sydney Cool Why DNA Hotels Loves It ● A landmark adaptive-reuse hotel created from the former Carlton & United Brewery building and the original Clare Hotel pub. ● Industrial heritage is celebrated through exposed brick, steel, timber, concrete, and the building’s preserved imperfections.…
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