Where Design Defines the Experience
This is the heart of DNA Hotels. A design-led hotel doesn’t have to be created by a famous architect or interior designer—it can be carefully designed from the ground up or have evolved organically over decades. What matters is that everything feels connected: architecture, interiors, furniture, materials, light and atmosphere. These are hotels with a clear point of view, where design isn’t decoration or a marketing label, but part of the character of the place and the way you experience it.
Stratford-upon-Avon’s historic Falcon Hotel restoration and rebranding to Hotel Indigo
read morePhilippe Starck-Designed Lily of the Valley Opens on Saint-Tropez Peninsula
read moreQuintessentially Austrian, but none of Alpine kitsch or Sound of Music schmaltz, the Hotel & Villa Auersperg is a proper slice of Salzburg chic. The outstanding, (three generations) family-run boutique hotel is housed in a beautifully restored 19th-century villa, a pleasant stroll away from the Unesco-listed historic city centre.
read moreThe hip Max Brown Hotel in Vienna’s 7th District offers playful rooms, a large art collection and an Israeli-Mediterranean inspired restaurant.
read moreLa Réserve Eden au Lac Zurich | Switzerland A Belle Époque Landmark Reimagined as Philippe Starck's Imaginary Yacht Club Why DNA Hotels Loves It ● Philippe Starck transforms a 1909 lakeside grand hotel into an imaginative yacht club where heritage, craftsmanship, and playful luxury coexist. ● Original architectural elements are carefully revealed rather than concealed,…
read moreMesmerhaus | Bildstein, Austria 150 Years of Family History, Reimagined Through Contemporary Vorarlberg Design Why DNA Hotels Loves It ● Architect Evi Haller transformed her great-grandparents’ 150-year-old home into three contemporary apartments without erasing the building’s history. ● A beautifully restrained combination of old timber, oak, stone, contemporary art, and precise architectural interventions captures the…
read moreHoused within a monumental 1930s warehouse—originally designed by Swedish architect Sigurd Lewerentz for Philips—Blique by Nobis is a new 249-room urban hotel that doubles as a natural nucleus for both local and travelling creatives.
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