Where Design Defines the Experience
This is the heart of DNA Hotels. A design-led hotel doesn’t have to be created by a famous architect or interior designer—it can be carefully designed from the ground up or have evolved organically over decades. What matters is that everything feels connected: architecture, interiors, furniture, materials, light and atmosphere. These are hotels with a clear point of view, where design isn’t decoration or a marketing label, but part of the character of the place and the way you experience it.
Ansitz Steinbock | Villanders (Villandro), South Tyrol | Italy A 15th-Century Castle Where South Tyrolean Heritage Meets Contemporary Craftsmanship Why DNA Hotels Loves It ● A beautifully restored medieval castle where centuries-old architecture has been paired with understated contemporary interiors. ● Just twelve individually designed suites featuring original timber floors, bespoke furnishings, freestanding baths, and…
read moreSALT of Palmar | Mauritius An adults-only beachfront retreat where bold design, local culture, and conscious hospitality come together in vibrant harmony. Why DNA Hotels Loves It ● Camille Walala's joyful interiors transform the hotel into one of the world's most distinctive design destinations. ● Sustainability is woven into every aspect of the guest experience,…
read moreThe Hoxton, Brussels | Belgium Brutalist Architecture with a 1970s Soul Why DNA Hotels Loves It ● A landmark 1970s Brutalist office tower transformed into one of Brussels' most exciting lifestyle hotels. ● Retro-inspired interiors by AIME Studios blend Belgian design, vintage furniture, and bold contemporary art. ● A lively mix of restaurants, rooftop cocktails,…
read moreAvani+ Luang Prabang | Laos French colonial heritage, tropical courtyards, and contemporary calm in the heart of a UNESCO World Heritage city. Why DNA Hotels Loves It ● A beautifully restored colonial landmark that combines historic architecture with understated contemporary design. ● One of Luang Prabang's most tranquil hotels, centred around a lush courtyard shaded…
read moreVirgin Hotels Edinburgh, Edinburgh, Scotland Old Town heritage, playful glamour and Virgin irreverence behind one of Edinburgh’s most dramatic historic façades. Why DNA Hotels Loves It ● A complex adaptive-reuse project that brings together listed historic buildings and contemporary additions without disguising the contrast between old and new. ● Virgin’s playful design language is tempered…
read moreThe Twenty Two | London, United Kingdom Where Parisian Seduction Meets London Aristocracy Why DNA Hotels Loves It ● A lavishly restored Edwardian manor that brings personality, glamour, and intrigue back to Mayfair. ● Rich, cinematic interiors that feel more Left Bank Paris than traditional London luxury. ● A rare combination of boutique intimacy, members'…
read moreChâteau Royal | Berlin, Germany An Art Hotel Where Berlin's Creative Community Feels Entirely at Home Why DNA Hotels Loves It ● More than one hundred contemporary artworks transform the hotel into one of Berlin's most authentic cultural addresses. ● Beautifully restored historic buildings combine timeless craftsmanship with restrained contemporary design. ● Created by the…
read moreThe Madrid EDITION | Spain Minimalist Luxury with the Creative Energy of Modern Madrid Why DNA Hotels Loves It ● Ian Schrager's bold interpretation of luxury, realised through the minimalist vision of John Pawson and François Champsaur. ● A spectacular sculptural staircase and beautifully restrained interiors that redefine contemporary hospitality in Madrid. ● One of…
read moreThe Standard, Bangkok Mahanakhon - Thailand A Landmark Skyscraper Where Bold Architecture Meets Playful Design Why DNA Hotels Loves It ● Occupying Ole Scheeren's iconic King Power Mahanakhon tower, one of Southeast Asia's most recognisable contemporary skyscrapers. ● Jaime Hayon's exuberant interiors combine craftsmanship, colour, and sculptural forms into one of Bangkok's most distinctive hotel…
read morethe cōmodo, Bad Gastein, Austria Where Mid-Century Design Meets Alpine Wellness Why DNA Hotels Loves It ● A beautifully transformed 1960s clinic that celebrates mid-century architecture instead of hiding it. ● Thermal wellness, creative design, and a vibrant social atmosphere create a refreshing alternative to traditional Alpine spa hotels. ● One of the defining hotels…
read moreHôtel Dame des Arts | Paris, France Raphael Navot Brings Sculptural Mid-Century Warmth to the Left Bank Why DNA Hotels Loves It ● Raphael Navot transforms a 1950s building into a tactile, highly individual hotel shaped by smoked oak, fluted glass, stone, and bespoke furniture. ● More than a third of the 109 rooms and…
read moreJAM Hotel Porto | Portugal Industrial Heritage Reimagined as a Cultural Hub Why DNA Hotels Loves It ● A thoughtful conversion of a former electrical components factory into one of Porto's most creative lifestyle hotels. ● Honest industrial architecture softened by gardens, warm materials, and beautifully designed communal spaces. ● A hotel where music, food,…
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