Where Design Defines the Experience
This is the heart of DNA Hotels. A design-led hotel doesn’t have to be created by a famous architect or interior designer—it can be carefully designed from the ground up or have evolved organically over decades. What matters is that everything feels connected: architecture, interiors, furniture, materials, light and atmosphere. These are hotels with a clear point of view, where design isn’t decoration or a marketing label, but part of the character of the place and the way you experience it.
After a GBP 4 million refurbishment, The Pilgrm Hotel offers a refreshing break from the ordinary. Set in four former townhouses this hip hotel is located a one-minute walk from London’s Paddington Station. Space may be at a premium, but beautiful reclaimed fixtures and tempting food more than make up for the lack of elbow room.
read moreDefying the march of time, Ace Hotel New York is as impressive today as it was when it rewrote the hotel industry rulebook a decade prior…
read moreOld Hollywood meets South Beach at The Dwell Hotel, a boutique hotel with mid-century modern touches set in a three-story brick-and-limestone building in downtown Chattanooga, Tennessee.
read moreKimpton Hotels have dived headfirst into the Dutch hospitality scene with their wholly impressive Kimpton De Witt; the first hotel in Europe for the luxury boutique brand. Located in the heart of Amsterdam, steps from Centraal Station, the hotel is set in a former Crowne Plaza which envelopes two original buildings from the Dutch Golden Age (where 15 rooms are located).
read moreCrane Hotel Faralda is a unique hotel consiting of three suites in an industrial monument that was part the former NDSM shipyard located on the northern side of Amsterdam’s IJ waterfront.
read moreUntil recently, the sedate town of Andernach, in the German Rhineland, was best known for its cold-water geyser, which erupts some 60 metres skywards at regular intervals. Now, travellers between Frankfurt and Cologne have another reason to break their trip here: PURS, a handsome 11-room hotel in a 17th-century chancellery building, mere steps from the River Rhine.
read moreA unique piece of architecture, Hotel Ješt?d is part of the television tower built in the second half of the 1960s on top of the 1.012 metre high Ješt?d mountain, overlooking Bohemia, Poland and Germany. Designed by architect K. Hubacek, the shape was chosen as it extends the silhouette of the hill and moreover resists the extreme climate conditions on the top of the hill.
read moreHotel Zoo, Berlin, Germany Golden-Age Glamour Reimagined with the Confidence of Contemporary Berlin Why DNA Hotels Loves It ● A legendary Kurfürstendamm address whose cinematic past has been transformed into one of West Berlin’s most characterful design hotels. ● Dayna Lee and Ted Berner combine theatrical proportions, rich materials, and playful details without losing the…
read moreFans of Prague’s Maximilian have long prized both its central location – opposite the Haštal church and within easy reach of the Old Town Square – and its quiet fusion of a decorative pile built in 1903 and a newer block in 1995 when the hotel first opened.
read moreSpanish shoemaker Camper is known for its smart yet simple footwear, and he same functional aesthetic is applied to the Casa Camper Berlin, the firm’s second hotel.
read moreBoasting a great location in Berlin’s hip Prenzlauer Berg, the Oderberger has another trump card: a swimming pool dating back to 1902, once a public bathhouse and again open to the public.
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