Where Luxury Has Moved On
How many words have been written about luxury? Yes, these are exceptional hotels, often five-star—but forget the gold taps and formality for formality’s sake. Today’s luxury can mean space, privacy and extraordinary service, but also simplicity, authenticity and the freedom to do things your own way. Breakfast at noon, a brilliant bed, someone remembering your name without making a performance of it. These are hotels where luxury is defined by how the experience feels, not by how much marble is in the lobby.
Cristine Bedfor - Maó, Menorca - SpainA richly layered guesthouse where British eccentricity, Menorcan heritage, and collector-worthy design come together in the heart of Mahón. Why DNA Hotels Loves It ● Lorenzo Castillo’s maximalist interiors offer a refreshing alternative to the predictable Mediterranean palette of whites and blues.● A deeply personal hospitality concept created by…
read moreCasa Mãe | Lagos, Algarve| Portugal Where Design, Craft, and Coastal Living Flourish in Harmony Why DNA Hotels Loves It ● One of the Algarve’s most influential design hotels, combining heritage architecture, contemporary minimalism, and exceptional Portuguese craftsmanship. ● A unique collection of rooms, cabanas, and garden suites spread across a restored estate hidden behind…
read moreHotel Sacher | Vienna, Austria Where Viennese Grandeur Meets Chocolate Legend Why DNA Hotels Loves It ● One of Europe's most legendary independent grand hotels, where imperial elegance and impeccable hospitality have defined Vienna since 1876. ● Home of the world-famous Original Sacher-Torte, making the hotel an essential culinary landmark as well as a luxury…
read moreRoomers Berlin Steinplatz, Germany An Art Nouveau Landmark Where Berlin's Glamorous Past Meets Contemporary Boutique Luxury Why DNA Hotels Loves It ● A beautifully restored 1913 Art Nouveau hotel that has welcomed generations of artists, writers, and film icons. ● Historic architectural details blend effortlessly with contemporary interiors that feel intimate, elegant, and quietly theatrical.…
read moreRoomers Frankfurt Central – Frankfurt, GermanyDark Glamour and Urban Edge in the Heart of the City Why DNA Hotels Loves It ● One of Europe’s most influential design hotels, where Oana Rosen’s bold interiors transformed Frankfurt’s hospitality landscape. ● A seductive mix of dark materials, dramatic lighting, and contemporary luxury that still feels distinctive years…
read moreRoomers Baden-Baden, Autograph Collection - Germany Piero Lissoni brings contemporary cool, rooftop cocktails and a little provocation to Germany’s grand old spa town Why DNA Hotels Loves It ● Piero Lissoni's interiors deliberately break with Baden-Baden tradition: pale sandstone, timber screens, smoked mirrors and low-slung furniture replace the expected grand-hotel opulence. ● The rooftop infinity…
read moreSir Prague, Czechia A Neo-Renaissance Landmark Reimagined Through Gothic Drama, Czech Cubism, and Contemporary Design Why DNA Hotels Loves It ● Linda Boronkay’s interiors translate Prague’s layered architectural history into a richly textured contemporary hotel. ● Vintage Czech furniture, bespoke local craftsmanship, and contemporary Czech art give the 76 rooms and suites a strong sense…
read moreROMEO Roma - ItalyRome’s boldest new hotel—where Renaissance grandeur collides with Zaha Hadid’s futuristic vision in a masterpiece decades in the making. Why DNA Hotels Loves It ● One of the final hospitality projects touched by Zaha Hadid, blending avant-garde architecture with a 16th-century Roman palazzo.● A rare hotel where ancient ruins, Renaissance frescoes, Alain…
read more25hours Hotel The Oddbird, Jakarta, Indonesia A Playful High-Rise Where Jakarta's Garden City Vision Meets Urban Creativity Why DNA Hotels Loves It ● A characterful interpretation of Jakarta's forgotten "garden city" vision, brought to life through the unmistakable creativity of the 25hours brand. ● Two contrasting room concepts celebrate the city's dual personality, balancing lush…
read moreCasa Silencio | Xaaga, Oaxaca | Mexico A Mezcal Hacienda of Ritual and Design Why DNA Hotels Loves It ● A remarkable fusion of architecture, mezcal culture, and contemporary Mexican craftsmanship set deep within Oaxaca’s dramatic landscape. ● Designed by Alejandro D’Acosta using earth, stone, reclaimed wood, and steel, creating a retreat that feels both…
read moreQT Singapore A Playful Reinvention of a Colonial Landmark in the Heart of the Financial District Why DNA Hotels Loves It ● A beautifully restored 1927 neoclassical landmark transformed into QT's first Singapore hotel, balancing heritage architecture with bold contemporary design. ● Vibrant interiors by Nic Graham that reinterpret tropical Singapore through rich colours, playful…
read moreThe Manner, The Unbound Collection by Hyatt | New York City, USAA cinematic SoHo retreat where residential warmth, collectible design, and understated luxury replace the usual downtown noise. Why DNA Hotels Loves It ● One of New York’s most beautifully layered new hotels, blending the intimacy of a private residence with the sophistication of a…
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