Where Luxury Has Moved On
How many words have been written about luxury? Yes, these are exceptional hotels, often five-star—but forget the gold taps and formality for formality’s sake. Today’s luxury can mean space, privacy and extraordinary service, but also simplicity, authenticity and the freedom to do things your own way. Breakfast at noon, a brilliant bed, someone remembering your name without making a performance of it. These are hotels where luxury is defined by how the experience feels, not by how much marble is in the lobby.
W Prague, Czechia An Art Nouveau Icon Reborn with Contemporary Architecture, Czech Craftsmanship, and W’s Signature Energy Why DNA Hotels Loves It ● The legendary Grand Hotel Evropa has been revived as a bold new landmark, preserving its 1905 Art Nouveau grandeur while introducing a striking contemporary wing. ● Benoy, AvroKO, Chapman Taylor, and Dam…
read moreMacalister Mansion – George Town, Penang, Malaysia An eight-room colonial mansion where Penang heritage meets theatrical contemporary design. Why DNA Hotels Loves It ● Just eight individually designed rooms inside a century-old colonial mansion named after Sir Norman Macalister, one of Penang’s early British governors. ● Singapore-based Ministry of Design, led by Colin Seah, preserved…
read moreElse Kuala Lumpur | Malaysia A 1930s Art Deco landmark transformed into a deeply atmospheric retreat above Chinatown Why DNA Hotels Loves It ● The historic Lee Rubber Building has been restored with remarkable sensitivity, preserving its Art Deco identity while introducing a calm contemporary addition above. ● Studio Bikin’s interiors combine Malaysian craft, natural…
read moreHotel de Mar Gran Meliá | Illetes, Mallorca | Spain A Modernist Landmark Where Mediterranean Architecture Becomes Timeless Luxury Why DNA Hotels Loves It ● One of Spain's finest examples of Mediterranean Modernism, designed in 1964 by legendary architect José Antonio Coderch. ● Beautifully preserved interiors featuring original furniture by Federico Correa, Alfonso Milá, and…
read moreThompson Dallas – Dallas, Texas Mid-century grandeur, boldly reimagined in the heart of downtown Dallas. Why DNA Hotels Loves It ● A spectacular restoration of Dallas' iconic First National Bank Tower, blending mid-century architecture with contemporary luxury. ● Richly layered interiors by Caroline Todd, where Texan craftsmanship, contemporary art and 1960s glamour create a distinctive…
read moreAce Hotel & Swim Club Athens, GlyfadaA Riviera revival where Brutalist geometry, Greek modernism, and Ace’s creative spirit meet on the coast of Glyfada. Why DNA Hotels Loves It ● A sharp transformation of the former Fenix Hotel, preserving its 1970s architectural character while giving it a new cultural purpose. ● Ciguë’s design brilliantly blends…
read moreGuangzhou Nansha Garden Hotel - China Croatian architectural thinking meets the landscape of the Pearl River estuary in a monumental waterfront hotel Why DNA Hotels Loves It ● Designed by Croatian architecture studio 3LHD, bringing the architectural thinking behind Hotel Lone in Rovinj to an entirely different landscape and scale. ● A spectacular full-height atrium…
read moreDeos Mykonos, Greece A Contemporary Hilltop Retreat Where Cycladic Architecture Meets Quiet Sophistication Why DNA Hotels Loves It ● A beautifully crafted hillside retreat by GM Architects that reinterprets Cycladic architecture through refined contemporary design. ● Warm, residential interiors with expansive terraces, private pools, and panoramic views over Mykonos Town, Delos, and the Aegean. ●…
read moreTRUNK (HOTEL) Yoyogi Park | Tokyo, Japan Japandi Serenity Above the Trees in the Heart of Shibuya Why DNA Hotels Loves It ● A beautifully crafted boutique hotel where Japanese minimalism and Scandinavian warmth come together in perfect balance. ● Just 25 rooms and suites, each thoughtfully designed with bespoke furniture, artisan craftsmanship and views…
read morePalazzo Cordusio, a Gran Meliá Hotel | Milan, Italy A Neoclassical Landmark Reimagined with Contemporary Milanese Precision Why DNA Hotels Loves It ● A monumental former insurance headquarters transformed into a refined hotel without losing its architectural identity. ● Interiors that unite Venetian textiles, Italian design classics, and the disciplined elegance of Milanese craftsmanship. ●…
read morePulitzer Amsterdam | The NetherlandsWhere History, Design, and Dutch Soul Flow Together Why DNA Hotels Loves It ● Twenty-five interconnected Golden Age canal houses transformed into one of Europe’s most characterful design hotels. ● Jacu Strauss’ brilliantly layered interiors celebrate Dutch heritage with humour, individuality, and contemporary flair. ● A hotel that feels less like…
read moreHotel Lone, Rovinj, Croatia Croatia's Landmark Design Hotel Where Contemporary Architecture Meets the Adriatic Forest Why DNA Hotels Loves It ● Croatia's first true design hotel, conceived by renowned Croatian architecture studio 3LHD as a celebration of contemporary national design. ● A striking location within Zlatni Rt Forest Park, where modern architecture blends effortlessly into…
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