Where Luxury Has Moved On
How many words have been written about luxury? Yes, these are exceptional hotels, often five-star—but forget the gold taps and formality for formality’s sake. Today’s luxury can mean space, privacy and extraordinary service, but also simplicity, authenticity and the freedom to do things your own way. Breakfast at noon, a brilliant bed, someone remembering your name without making a performance of it. These are hotels where luxury is defined by how the experience feels, not by how much marble is in the lobby.
Dunas de Formentera | Formentera, SpainA barefoot luxury retreat where Mediterranean design, ecological mindfulness, and island simplicity merge among the dunes of Migjorn Beach. Why DNA Hotels Loves It ● Antonio Obrador’s beautifully restrained design dissolves seamlessly into Formentera’s dunes, pine forests, and coastline. ● One of the Balearics’ most convincing examples of barefoot luxury,…
read morePalacete Severo, Porto, Portugal An Architectural Masterpiece Where Porto's Heritage Finds a Contemporary Voice Why DNA Hotels Loves It ● A beautifully restored 1904 mansion by architect Ricardo Severo, transformed with exceptional sensitivity by interior designer Paulo Lobo. ● Historic craftsmanship—from stained glass and stucco ceilings to carved wood and azulejos—balanced with refined contemporary design.…
read moreStockholm Stadshotell | SwedenA beautifully restored landmark where Swedish craftsmanship, heritage, and contemporary hospitality come together in the heart of Södermalm. Why DNA Hotels Loves It ● A masterful restoration that celebrates Swedish craftsmanship, design heritage, and local culture at every level. ● One of Stockholm’s most distinctive new hotels, combining the intimacy of a…
read morePortrush Adelphi – Northern Ireland, UK Coastal colours, old-school character and a new lease of life on Northern Ireland’s spectacular Causeway Coast. Why DNA Hotels Loves It ● Marine & Lawn has transformed a longstanding Portrush hotel into an intimate 34-room retreat without polishing away its old-fashioned seaside character. ● Tartan headboards, maritime paintings, dark…
read moreMuir, a Luxury Collection Hotel, Halifax – Atlantic Canada Reimagined Through DesignMaritime heritage, contemporary craftsmanship, and refined coastal luxury on Halifax Harbour Type: architectural hotel, design hotel, luxury hotel, waterfront hotelStyle: contemporary classic, coastal modernism, craft-driven luxuryVibe: foodies, quiet luxury, waterfront retreat A New Atlantic Icon On the edge of Halifax Harbour — where working…
read moreAt Six | Stockholm, Sweden A Contemporary Grand Hotel Where Art, Architecture, and Scandinavian Craft Converge Why DNA Hotels Loves It ● A landmark transformation of a 1970s Brutalist bank into one of Scandinavia's most design-forward luxury hotels. ● One of Europe's finest hotel art collections, featuring site-specific works by internationally acclaimed contemporary artists. ●…
read moreOrient Express La Minerva - Rome, Italy The Legendary Orient Express Hotel Arrives in Rome Why DNA Hotels Loves It ● The spectacular debut of the Orient Express hotel brand, transforming a seventeenth-century Roman palazzo into one of Europe's most anticipated luxury hotels. ● Magnificent interiors by Hugo Toro, where Roman classicism, Art Deco glamour,…
read moreBRACH Madrid - Evôk Collection | SpainA soulful Gran Vía retreat where Philippe Starck blends Madrid’s creative energy, romantic nostalgia, and contemporary luxury into a world of warmth and imagination. Why DNA Hotels Loves It ● Philippe Starck’s theatrical yet deeply personal interiors transform a 1922 landmark into one of Madrid’s most distinctive design hotels.…
read moreThe Standard, Brussels | Belgium Brutalist Architecture Reimagined as Brussels' New Creative Landmark Why DNA Hotels Loves It ● A bold transformation of the former World Trade Center into one of Europe's most exciting design hotels, led by Belgian architect Bernard Dubois and The Standard's creative team. ● Warm, playful interiors that soften 1970s Brutalism…
read moreCasa Brera, a Luxury Collection Hotel, Milan | Italy A Rationalist Landmark Reimagined by Patricia Urquiola Why DNA Hotels Loves It ● A masterful restoration of Pietro Lingeri's 1950s Rationalist landmark in the heart of Brera. ● Interiors by Patricia Urquiola that elegantly fuse Milanese modernism with rich materials and sculptural design. ● One of…
read moreRUNO Hotel Porvoo | Finland A contemporary Nordic retreat where historic architecture, Finnish craftsmanship, and quiet design create a seamless dialogue between past and present. Why DNA Hotels Loves It ● Beautifully housed within a restored 1912 landmark that bridges Porvoo’s medieval old town and contemporary Finnish design. ● A masterclass in Nordic restraint, combining…
read moreOdera, Tinos, Autograph Collection | Greece A Contemporary Cycladic Retreat Rooted in the Island's Spiritual Landscape Why DNA Hotels Loves It ● A beautifully crafted hillside retreat designed by architect Panos Nikolaidis with interiors by Studio Bonarchi, deeply inspired by Tinos' architectural heritage. ● Seventy-seven elegant rooms and suites built into the landscape, all overlooking…
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