Where Luxury Has Moved On
How many words have been written about luxury? Yes, these are exceptional hotels, often five-star—but forget the gold taps and formality for formality’s sake. Today’s luxury can mean space, privacy and extraordinary service, but also simplicity, authenticity and the freedom to do things your own way. Breakfast at noon, a brilliant bed, someone remembering your name without making a performance of it. These are hotels where luxury is defined by how the experience feels, not by how much marble is in the lobby.
The Store - Oxford, England Oxford heritage reworked as a contemporary city hotel inside the former Boswells department store. Why DNA Hotels Loves It ● A much-loved Oxford institution has been transformed rather than erased, turning the former Boswells department store into a 101-room hotel that still carries traces of its retail past. ● The…
read moreMondrian Ibiza | Cala Llonga, Spain A 1970s seaside structure transformed into a sculptural retreat of cave-like forms, contemporary art, and Balearic craft Why DNA Hotels Loves It ● Cuarto Interior takes inspiration from Ibiza’s caves, coastline, and traditional craftsmanship without falling back on predictable bohemian island styling. ● The lobby is the design moment:…
read moreHôtel Balzac & Spa Ikoï | Paris, France Literary Heritage Reimagined Through Quiet Parisian Modernism Why DNA Hotels Loves It ● Festen Architecture transforms a historic address associated with Honoré de Balzac into a refined contemporary hotel rooted in the understated elegance of the 1930s. ● Oak, recycled marble, lacquer, brass, velvet, and softly curved…
read moreKoenigshof, a Luxury Collection Hotel, Munich | Germany A contemporary urban landmark where bold architecture, refined interiors, and Bavarian hospitality redefine luxury at Karlsplatz. Why DNA Hotels Loves It ● A striking new architectural icon by Nieto Sobejano Arquitectos that reinterprets one of Munich's most historic hotel addresses. ● Contemporary interiors where art, craftsmanship, and…
read moreDe Durgerdam | Amsterdam, The Netherlands Historic Lakeside Serenity Just Beyond the City Why DNA Hotels Loves It ● A beautifully restored 17th-century inn overlooking the IJmeer, just minutes from Amsterdam. ● Warm, understated interiors by Amsterdam-based design studio Buro Belén that beautifully balance heritage and contemporary craftsmanship. ● Outstanding destination restaurant De Mark, created…
read moreLa Fantaisie | Paris, France A Botanical Hideaway Where Paris Blooms in Colour and Imagination Why DNA Hotels Loves It ● Martin Brudnizki's first Paris hotel transforms a boutique property into a joyful celebration of gardens, colour, and contemporary Parisian elegance. ● A hidden courtyard garden, lush rooftop, and biophilic spa make nature the defining…
read moreGundari, FolegandrosA cliffside sanctuary where raw Cycladic landscapes, contemporary architecture, and slow luxury converge above the Aegean Sea. Why DNA Hotels Loves It ● One of the most thoughtful new hotel openings in the Cyclades, offering a quieter and more authentic alternative to Santorini and Mykonos. ● Architecture by Block722 that disappears into the landscape,…
read moreHotel Caro | Valencia, Spain Two Thousand Years of History Reframed Through Contemporary Design Why DNA Hotels Loves It ● A rare architectural palimpsest where Roman, Moorish, Gothic, and nineteenth-century elements remain visibly layered within one building. ● Francesc Rifé’s restrained interiors allow the historic fabric to take centre stage without turning the hotel into…
read moreDomes Novos Santorini, Tholos, Santorini, Greece A Sculptural Island Retreat Where Terracotta Architecture Reimagines Cycladic Luxury Why DNA Hotels Loves It ● A bold architectural departure from Santorini's whitewashed vernacular, designed by Kiros Pagkalidis Architects using volcanic stone and earthy terracotta tones. ● Fifty suites and two private villas, each with its own pool and…
read morePalazzo Margherita – Bernalda, Italy Francis Ford Coppola’s nine-room family palazzo, where Jacques Grange, cinema and the slow rhythms of southern Italy come together. Why DNA Hotels Loves It ● A deeply personal project by Francis Ford Coppola, created in Bernalda, the Basilicatan hometown of his grandfather Agostino Coppola. ● French designer Jacques Grange restored…
read moreKimpton BEM Budapest, Hungary Marcel Wanders Transforms Hungarian Folklore into One of Budapest’s Most Imaginative Design Hotels Why DNA Hotels Loves It ● Marcel Wanders has created an immersive interior inspired by Hungarian mythology, craftsmanship, and folklore rather than international luxury clichés. ● Mythical symbols, handcrafted details, and contemporary art combine to tell a uniquely…
read moreNolinski Venezia - Venice, Italy Venice, Liberty Lines and La Serenissima Glamour Why DNA Hotels Loves It ● A striking boutique hotel inside Venice's former stock exchange, where Liberty architecture meets contemporary French sophistication. ● Beautifully layered interiors by Yann Le Coadic and Alessandro Scotto, blending Venetian craftsmanship, Art Deco elegance, rich textures, and exceptional…
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