Where Luxury Has Moved On
How many words have been written about luxury? Yes, these are exceptional hotels, often five-star—but forget the gold taps and formality for formality’s sake. Today’s luxury can mean space, privacy and extraordinary service, but also simplicity, authenticity and the freedom to do things your own way. Breakfast at noon, a brilliant bed, someone remembering your name without making a performance of it. These are hotels where luxury is defined by how the experience feels, not by how much marble is in the lobby.
Villa Dubrovnik | Dubrovnik, Croatia Adriatic Serenity, Timeless Design Why DNA Hotels Loves It ● A beautifully reimagined Adriatic icon where Brazilian architect Arthur Casas blends Croatian craftsmanship, Italian modernism, and breathtaking coastal scenery. ● Thoughtfully layered interiors that celebrate Dubrovnik's heritage through local stone, handcrafted ceramics, bespoke furniture, and works by Croatian artists. ●…
read moreSt. Clement | London, United Kingdom London's New Grand Hotel, Reimagined Why DNA Hotels Loves It ● Nick Jones' first hotel since Soho House, rethinking luxury hospitality through effortless service instead of formality. ● Beautifully understated interiors by Eagle + Hodges that replace traditional grandeur with warmth, craftsmanship, and residential comfort. ● One of London's…
read moreHostal de La Gavina | S’Agaró, Spain The Grand Dame That Defined the Costa Brava Why DNA Hotels Loves It ● One of Spain’s most iconic historic hotels and the property that helped put the Costa Brava on the international map. ● A rare survivor of old-world Mediterranean glamour, where architecture, gardens, and hospitality remain…
read moreCapella Kyoto – JapanWhere Kyoto’s Living Traditions Become Modern Luxury Why DNA Hotels Loves It ● A masterful collaboration between Kengo Kuma and Brewin Design Office that feels inseparable from Kyoto’s historic fabric. ● One of the most culturally immersive luxury hotels in Japan, built around craftsmanship, artisanship, and living traditions rather than spectacle. ●…
read moreAndaz Lisbon, by Hyatt | PortugalPatricia Urquiola transforms a historic Baixa block into a layered, art-filled lifestyle hotel rooted in Portugal’s cultural crossroads A Lifestyle Hotel That Actually Feels Like Lisbon Lisbon does not need another polite hotel.
read moreBus Palladium | Paris, FranceA legendary rock club reborn as a design hotel where music, nightlife, and Pigalle’s rebellious spirit never miss a beat. Why DNA Hotels Loves It ● One of Paris’s most iconic nightlife addresses transformed into a hotel without losing its soul.● Studio KO creates interiors that feel equal parts recording studio,…
read moreMinos Beach Art Hotel, Agios Nikolaos Where Contemporary Art, Cretan Architecture and the Sea Exist in Perfect Balance Why DNA Hotels Loves It ● One of the Mediterranean's original design-led resorts, where contemporary sculpture is seamlessly woven into the landscape. ● Low-rise whitewashed bungalows inspired by traditional Cretan villages, many with direct access to the…
read moreSunyata Datong Jixiashan, Shanxi, ChinaA contemplative retreat inside Datong’s revived ancient city, where Northern Wei culture, Shanxi courtyard traditions and contemporary architecture quietly converge Type: luxury hotel, heritage hotel, design hotel, independent hotelStyle: contemporary courtyard architecture, cultural minimalism, Northern Chinese vernacular reinterpretationVibe: introspective, atmospheric, spiritual, quietly monumental A Contemporary Sanctuary Inside Ancient Datong Located within…
read moreAman Nai Lert Bangkok, Thailand An Urban Sanctuary Where Thai Heritage, Contemporary Architecture, and Quiet Luxury Converge Why DNA Hotels Loves It ● Aman brings its signature serenity to the heart of Bangkok, hidden within the century-old greenery of Nai Lert Park. ● Jean-Michel Gathy's architecture seamlessly weaves together Thai craftsmanship, family heritage, and contemporary…
read moreSoori Penang – George Town, Penang, Malaysia Architect Soo K. Chan transforms the shophouses of his childhood into a deeply personal retreat within George Town’s historic Khoo Kongsi compound. Why DNA Hotels Loves It ● Architect Soo K. Chan, founder of SCDA Architects, grew up within this very clan community and has returned decades later…
read moreFUFU Tokyo Ginza | Japan An Urban Ryokan Above Ginza Where Craftsmanship, Silence and Private Onsen Baths Redefine the City Hotel Why DNA Hotels Loves It ● One of Tokyo's most intimate luxury hotels, with just 34 suites, each featuring a private natural hot spring bath and landscaped terrace. ● A beautifully crafted urban ryokan…
read moreAYÃ Resort – Ayia Napa, Cyprus Contemporary Mediterranean Calm on Cyprus’ Sun-Drenched Coast Why DNA Hotels Loves It ● A refined alternative to Ayia Napa’s party reputation, focused on calm, design, and slow coastal living. ● Light-filled Mediterranean architecture shaped by natural materials, shaded terraces, and outdoor spaces. ● Part of a new generation of…
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