Where Design Defines the Experience
This is the heart of DNA Hotels. A design-led hotel doesn’t have to be created by a famous architect or interior designer—it can be carefully designed from the ground up or have evolved organically over decades. What matters is that everything feels connected: architecture, interiors, furniture, materials, light and atmosphere. These are hotels with a clear point of view, where design isn’t decoration or a marketing label, but part of the character of the place and the way you experience it.
Located in a 1928 building once home to the original George Washington Hotel at 23 Lexington Avenue—a storied Flatiron venue oft frequented by writers, musicians, and artists of note—the latest venture by Sydell Group‘s free-spirited Freehand brand marks its arrival in the Big Apple.
read morearchitecture and design review luxury The Murray, Hong Kong, a Niccolo Hotel
read moreThe Arctic Bath hotel and spa floats atop the Lule river during summer and freezes into place come winter. Located in Swedish Lapland, its star attraction is the bath which sits in the centre of a stunning circular complex. Guests can take an icy dip in the four-degree water and then retire to their own toasty cabin for the night.
read moreUnited Places Botanic Gardens in Melbourne bills itself as a ‘home hotel’, adding butler service, A-class style, faultless Australian cuisine and winsome views to its blooming lovely setting. This hotel has pedigree: its understated good looks come courtesy of the Carr Design Group and a top chef – Scott Pickett – captains the kitchen. Fittings, furnishings and additional flourishes showcase a creative collaboration, including sofas by Patricia Urquiola, bath products by Le Labo and organic throws by Loom Towels. The peaceful South Yarra locale showcases a greener, serener side to this vibrant city.
read moreThe unique El Blok is a boutique design hotel located on the waterfront in Esperanza, a quiet town on the south side of the island of Vieques, located 13km off the east coast of Puerto Rico. Conceptually the hotel is conceived as a block of coral removed from the sea; inspired by the form, density and porosity of the coral reefs located just off shore.
read moreCrossing Condotti is a luxury guest house in the historic centre of Rome, just 50 metres to the Piazza di Spagna and the Spanish Steps. It is situated on the first floor of a historic building, and filled with antiques, paintings and prints collected by the owner. The building is surrounded by the most famous boutiques (Gucci, Prada, Hermès, Dolce & Gabbana, Versace, Valentino, Armani, Louis Vuitton, Bulgari, Cartier…), but also by renowned restaurants, bars and tea & coffee houses of the Eternal City. And while here, do as the Romans have done for centuries: stroll down the via dei Condotti towards the Spanish Steps.
read moreA village abandoned for over seventy years, Villa Pedra Natural Houses today is an unusual boutique hotel of restored former village houses. The owners discovered the village of Aldeia de Cima some years ago and was taken by its beauty, deciding to give it a new lease on life for future generations. Carefully respecting the spirit of the region, old construction techniques were used to recover the blocks walls covered with ochre and lime to preserve the aesthetic and ecological basis, ensuring absolute comfort all year long.
read moreSet in an attractive 18th-century Canarian manor house, the Hotel San Roque is a boutique design hotel, located a 5-minute walk from Garachico beach with its natural rock pools. Garachico is a picturesque village on Tenerife’s northwest coast.
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